How to Boost Sales on your Shopify Store ---- 5 min read
Launching an online store is not as easy as it seems to be. You have to take care of many things which might not have been on your list during the planning process. Choosing the eCommerce platform that you want your store to run on is one of the most important things that you need to do. Shopify is one such eCommerce platform that has been a game-changer for online retailers since it was launched in 2006. This platform powers over 500,000 businesses in 175 countries.
Shopify is helping merchants all over the world to grow their eCommerce sales. However, some business owners still wonder how to get sales on their Shopify stores when online shopping has increasingly gotten boring. This is due to a lack of personal touch, entertainment, and product experience.
One way that Shopify merchants can grow their eCommerce sales is by leveraging Channelize.io Live Shopping Platform.
Channelize.io Live Shopping Platform empowers Shopify Store Owners to foster meaningful relationships with their customers while supercharging conversion rates through engaging live shopping shows. Our Platform aims to address all the shortcomings of traditional online shopping by offering a differentiated shopping experience to consumers through real-time product demonstrations, instant communication, and by adding new pleasures in online shopping. Furthermore, with the right promotional strategies, you can convert viewers to customers and achieve your business goals.
Table of Contents
Here are five easy ways to boost your Shopify Sales with Channelize.io Live Stream Shopping Platform.
Demo and Showcase your Products
Part of what makes live shopping so effective is the ability for your shoppers to see your products in action. A product video that shows how a product looks and functions is effective in helping audiences better visualize what you’re selling.
Whether you are a Skincare and Beauty Products Brand highlighting the texture and finish of a moisturizer or a Fitness Brand highlighting the specifications of gym equipment, the more you can demonstrate how your products look and work the better your chances of converting audiences into buyers. After all, when brands offer Improved Product Experiences it enables customers to better understand how a new product fulfills their requirements and satisfies their needs. This ultimately helps them know products better leading to more Informed Buying Decisions and Faster Sales Conversions.
Furthermore, implementing Promotions and Sales Strategies like running discounts, flash sales, deals, new product launches, and offering complementary content can be cherry-on-the-cake to boost your sales.
Repurpose your Shopping Shows
Repurposing your shopping shows can give audiences more ways to find out and learn about your products which eventually aid in making purchase decisions. Plus, repurposing your live video content and embedding it into your website can be an effective way to market and popularize your products. With Channelize.io Live Shopping Platform Brands can add Shopping Shows, both live and recorded, on their websites, any other web pages, or 3rd-party websites easily by simply Embedding a small Code Snippet.
You can also pull clips from your live videos to use on social media as teasers and promos. This is a very good way to create a buzz around a new product or a live shopping show.
Multistreaming aka Simulcasting is a powerful means of reaching a broad audience, tapping into a diverse pool of potential customers, and ultimately increasing sales without having to spend time editing videos before posting them to different social media channels.
The Multistreaming feature of our Platform empowers retailers to simultaneously broadcast Live Video Shopping Shows across popular platforms like Facebook, Youtube, and Twitch. The feature will amplify the impact of their live shopping shows, enabling them to capture large, highly-engaged audiences on third-party sites and drive them to owned online stores for engagement and conversion.
In addition, we provide a platform-independent Custom Integration. As a result, brands can multistream via custom RTMP connections to any platform that provides a Stream URL and Stream Key.
As shoppers, it’s always fascinating to see real people use and review products. When brands partner with influencers and micro-influencers to go live and sell and promote products, brands have an opportunity to attract a whole new consumer group.
Influencers usually have an audience, and that audience trusts the influencer’s opinions and recommendations. Hence when brands collaborate with influencers it boosts brand credibility. Influencer marketing can be regarded as large-scale word-of-mouth marketing that offers social proof to a brand.
Open the floor for Q&A
Contributing a portion of your shopping show to answering questions from buyer audiences can make them more likely to buy. Taking time to answer any questions buyer audiences have about product sizing, materials, features, functionality, and beyond can help ensure that your buyer audiences have the information they need to ultimately make a purchase decision. This can also lead to lower product returns, and increased buyer satisfaction.
Furthermore, hosting Q & A can be a good way to gauge your audience’s interest in products you plan to showcase in future live shopping shows. Use this time to gather insight and apply your findings to your next shopping shows.
Read More: Content Strategies to make Live Streaming successful for Commerce!
Shopify Success Stories
As retailers aim to balance the need for convenience with a sense of security, trust, and authenticity, Live Streaming E-commerce is poised to become a central part of the retail landscape in the coming years. Live video shopping creates an experience that closely resembles in-person shopping but with the added comfort of buyers being in their own surroundings. By eliminating many of the barriers that exist between brands and their customers, brands that leverage Channelize.io Live Stream Shopping Platform can gain an edge over their competitors.
Till date, Channelize.io Live Shopping Platform has seen widespread adoption by global brands, and 200 + Brands on Shopify are leveraging our Platform to achieve their desired Business Goals. Be it Beauty & Cosmetics, Fashion & Jewelry, Food & Beverages, Consumer Electronics, etc Brands across industries are successfully taking advantage of our platform.
Furthermore, getting started with our Platform is as easy as installing our Live Shopping and Video Stream app. So what are you waiting for, get your brand up-to-date on the latest craze in the world of live streaming Shopping with Channelize.io.
Want more inspiration on Live Stream Shopping? Make sure to visit our Blog Page.