live commerce

How to market Live Stream Shopping Shows to get Maximum Audience ---- 9 min read

Picture this. You put together a wonderful live-streamed show on your website & apps. Your production looks great, but very few people tuned in.

Well, this can be a huge challenge for your business! 

If you’re struggling with viewer-less live streams and aiming to get a good number of concurrent viewers. Well now is the time to shift some of your time to craft a promo plan to market Live Stream Shopping Shows before you go live. 

Don’t forget: Without an audience, there’s no purpose of conducting Live Stream Advertising in the first place.

The key elements of your live stream marketing are Promotion and Distribution. To make sure that the audience tunes in to your upcoming streams, spread the word about your live show broadcasts as efficiently as possible and to as wide of an audience as you can. Furthermore, it’s not just about letting the audience know when and where the broadcast will take place. It is also about captivating them to tune in and buy products.

This blog talks about different strategies you can market Live Stream Shopping Shows to get the maximum audience.

Share Shopping Shows on Social Media

Social media campaigns are the key to make your live broadcasts more visible, get more audience traffic, and eventually sell more products. Social media promotions help you gain reach by putting your event in front of audiences who might not have known about it otherwise. Here are a few ways you can leverage social media platforms to increase your chances of exposure and sales.

Tip: Pinpoint your target audience and then select social media platforms for your promotions. The objective here is to understand which social media channels your target audience lives on, and accordingly carry out your promotions.

Social Media Feed

Some of the ways of promoting your live shows on your Social Media Feed are:

1. Posting teaser, announcement, or promotional posts and banner images

2. Updating cover images

3. Creating event pages with call-to-action buttons for your show

All these can help you spread the word about your live shows and events, and gain more audiences.

Marketing live shows on FB

Our Live Stream Promotion adds a dedicated URL to your Live Shows that can be used for sharing on social media. Even after a live show ends, the show URL will have the recording for playback, which could then be used for video commerce.

Instagram & Facebook (Social Media) Stories

Uploading stories is a good way to promote your upcoming shows on social media platforms. If done correctly, it can sell your live streaming events across the globe in no time.

You can build hype with visual countdowns, giving a glimpse of behind-the-scenes, asking questions, creating polls while sharing event details, and sharing the URL of an event on Instagram stories. Sharing the URL on Instagram stories will divert traffic to your live stream page. Shopping Shows on your website created with our platform work very well within Instagram’s In-App Browser.

Market Shopping Shows via Instagram & Facebook Stories

Market Live Stream Shopping Shows via Newsletters

Email campaign is a personal way of building relationships with subscribers and providing them an added benefit for signing up. And if used thoughtfully, it fosters trust which attracts subscribers to your live stream event. Email list segmentation works fantastically when brands want to target a certain set of subscribers and gain their attention.

First of all, build your email list and then update your subscribers regarding your live stream. This way you can get your subscribers to watch your shows and get desired results. 

You can create email lists based on various use-cases you would like to achieve with your live stream shows. So, some audiences would like to attend your shows with complementary content, some would find new product launches and demos more interesting, whereas many would like to participate in your brand’s shows about flash deals.

Keep your newsletter useful and brief. Add the link of your live stream event, and a subject line that will resonate with your audience.

Tip: You can also share a calendar of upcoming shows with your subscribers to grab their attention and remind them about these events.

The Follow-Up Email

Send another welcome email as a reminder on the day of live broadcast or a day before to drive even more audiences and to build that hype among the subscribers.

This strategy is a perfect way to establish that you know who your customers are, what their needs are, and that you want to provide them with solutions they need. This personalization builds relationships with customers and makes them feel special. It can resolve most brand owners’ question of how to promote your live stream shopping shows.


Adding a Banner

You can also use live stream advertising to promote your show on your website or store’s homepage where your audience actually visits first. Having an informative and attention-grabbing webpage or store page can be useful to successfully promote your live stream show.

A page should house all of your show details, date and time, product details, special guests be it a brand advocate or any influencer, etc. You can also add an element of curiosity by adding catchy taglines, coupons, discount offers, etc on the main page of your website or store. 

Live Shopping banner on homepage

There are some other ways to grab attention of audiences visiting your website:

Add a bar on the homepage

Add a link of your Live Shop in header menu

Add a link of your Live Shop in header menu to market it

Ad Campaign to Market Live Stream Shopping Shows

If your target audience is spread across the globe or if you want to drive awareness,  you can use Ads. Ads are a powerful source of lead generation, make it count especially when the budget is no constraint for your live stream promotion. 

From promotion on social to retargeting ads, there are several ways to use ads and drive awareness and market live stream shopping shows.


Share info in a Podcast

Just like any in-person event, your live shopping shows need to be promoted on all possible mediums. And your podcast is one of them. In podcasts, be sure to discuss your upcoming live shows. Share information like the topic of the live show, date and time, and what platforms you will go live on.


Send Push Notifications for Shopping Shows

Push notifications are an effective way to reach your audience and to retain them over longer periods. You can use Push Notifications to share pre-event notifications with your audiences. This is also a great way to give last-minute reminders to your attendees to join the live show and check out products.

Once a user has registered for your push notifications, you can also push to them notifications about your upcoming shows. It is a great way to build an audience for your live stream shopping shows since it reminds them about your brand.


Simulcast/Multistream your Shopping Shows

Simulcasting is the combination of ‘simultaneous’ and ‘broadcasting’ which basically means to broadcast over multiple channels at once so that you can meet your audience wherever they are, and increase your audience traffic, and eventually sell more products. Thus, in addition to being streamed on your website and apps, you can use live stream promotion to share live streaming commerce shows that can also be simultaneously streamed on YouTube, Twitter, Facebook, Instagram etc. Adding the URL of your show in the stream description on these platforms can help direct traffic from these to your website & apps.

Simulcasting is one of the best ways to reach a wider audience which increases the chances of sales. Additionally, it saves a great amount of time and effort as you don’t have to go to individual social platforms and live stream your shows.


Embed Shopping Shows

Brands can add Shopping Shows, both live and recorded, on their websites, any other web pages or 3rd-party websites, and can simultaneously Go Live at multiple places. This a very effective way to Showcase and promote live shopping shows.

By leveraging Channelize.io Live Shopping Platform,  you can easily embed a live shopping show on your website, obtain an embed code and copy/paste it in an appropriate place and you are done.

Read More: Boost impact of Live Shopping Shows with Embed Code


Collaborate to Market Live Stream Shopping Shows

Apart from Live Streaming App promotion using live broadcast from the brand’s social media handles you can also invite influencers, industry experts, or brand advocates to promote your live show through their social media channels. Choosing the right influencer to market live stream shopping shows can not only attract an audience to your show but also boost your brand’s perception. This influencer might not necessarily be the host of your show.

Collaborations can also be formed with other brands to market live stream shopping shows to their followers. Such collaborations can be a win-win for both brands.

A social media takeover is a joint effort as both parties (Influencer & Brand) involved have their own audiences, so teaming up can potentially expose both accounts to boost the promotion process.

Additionally, both you (the brand admin), as well as your show’s host, can share the link of the livestream promotions on their social media handles.

By leveraging Multi-host Selling Feature of Channelize.io Livestream Shopping Platform, brands can get their favorite hosts or influencers in the same room for a Livestream Shopping Show, double the engagement, and much more.

Multi-host Selling Feature of Channelize.io Live Shopping Platform

Use Hashtags to Market Live Stream Shopping Shows

Using hashtags is another effective way to centralize conversations about your live shows and keep the chatter going on even after a broadcast has ended. Using Live Streaming App Promotion works greatly in this manner.

Alternatively, you can also create a hashtag or two prior to your live stream and promote it on your social media channels especially Twitter. You can also use these hashtags for your newsletters, homepage banner, and all the other event materials. 

Additionally, you can also encourage your followers to use these hashtags when talking about your show.

Tip: While creating a hashtag, make sure to keep it short, memorable, and relatable. 


Teaser Videos to Market Live Stream Shopping Shows

Teaser videos is an influential way to reach and engage with audiences by invoking emotions and arousing their interests by giving them the much-needed sneak peek at the experience itself. With teaser videos, you create a buzz around a new product or a live stream show before it is released. This builds excitement among potential audiences and attracts them to be a part of your live stream show.

Furthermore, If your teaser video can make a connection with your audience, the shareability and virality of videos can go a long way in boosting your product sales.


Time to Begin

You have a livestream shopping show lined up, plus you have just learned a bunch of great ideas to promote it. What are you waiting for? Start with your promotions right now.

All these live stream advertising ideas can really help you to convert viewers to customers and achieve your business goals, but you need to be consistent because without being consistent your strategy can fall apart. Livestream Shopping is an effective sales tool and can help you boost your revenue and online presence.

Channelize.io has the experience of working with 800+ Brands across Industries who are embracing and reaping the benefits of adopting Channelize.io Live Shopping. Read our Client Success Stories to know more.

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