Maximizing impact of Live Shopping Shows: Using Bluetooth Wireless Microphones for Audio ---- 5 min read

Creating an impactful Live Selling Experience is crucial for engaging Buyer Audiences and boosting Sales. Channelize.io Live Shopping Platform makes it very easy for any chosen Host of a Shopping Show to Go Live. 

The Hosts can easily Go Live using our iOS & Android Host Apps. 

Also, the Shopping Shows can be streamed using External Cameras and professional videography setups via Live Streaming Software like OBS, vMix, Ecamm, etc.

Furthermore, the quality of your Live Shopping Shows can be enhanced for buyer audiences by focusing on the below-mentioned key factors: 

Presentable Hosts: Charismatic and knowledgeable Hosts can significantly enhance Engagement and Sales.

Good Background: A visually appealing set can create a more professional and inviting ambiance.

Correct Lighting: Proper lighting ensures Products and Hosts are clearly visible and appear attractive.

Stable Internet Connection: Consistent connectivity ensures a smooth, uninterrupted live shopping experience.

Proper Sound: Clear and crisp audio is essential for effective communication.

Bonus: For a comprehensive Guide on the Best Equipment to use, check out our detailed Blog: A Guide to Top Live Streaming Equipment for Live Shopping. This guide covers a list of basic equipment that can help you make the most of your Live Shopping Shows.

In this Article, we delve into the critical role of sound in Live Shopping Shows and explore the benefits of Bluetooth Wireless Microphones while Hosting Live Shopping Shows.

Sound quality is paramount in Live Shopping Broadcasts. It’s not just about being heard; it’s about clarity, tone, and the ability to connect with Shoppers effectively in a virtual setup. This is where Bluetooth Wireless Microphones for Live Shopping Shows come into play. 

Unlike traditional microphones, Bluetooth Microphones offer mobility, convenience, and superior sound quality. They are a game-changer for Live Shopping Experiences, allowing Hosts to move freely while maintaining consistent audio levels.

How to effectively use a Bluetooth Microphone?

1. Connectivity and Convenience

Using a Bluetooth Wireless Microphone connected to your device enhances audio quality significantly. These microphones are convenient and easy to use, making them a great investment for live shopping shows.

A Bluetooth Microphone placed on the collar enables a host to freely walk around, demonstrating the Products from various angles and in different settings.

For example, a host of a Skincare Brand can move from showcasing products on a display table to performing a live demonstration of applying skincare products at a vanity. This mobility ensures that buyers get a comprehensive, real-time experience of how each product is used, its texture, and application techniques. A host can easily switch between products, show them up close, and even interact with Buyers without any hindrance from cords.

2. Distance and Audio Quality

The effectiveness of a Microphone in capturing audio clearly is greatly influenced by its proximity to the sound source. This is where Bluetooth Wireless Microphones excel, especially in Live Shopping contexts. They are designed to maintain audio clarity even when there is some distance between the microphone and the sound source, ensuring that every word is heard perfectly by Buyers.

Consider a scenario where a Brand specializing in sports apparel, is hosting a Live Shopping Show in an outdoor setting. Host demonstrates the use of different sports equipment or clothing, moving across various set-ups. In such a dynamic setting, a Bluetooth Wireless Microphone ensures that a host’s commentary on product features and usage tips are consistently audible to buyers, even if a host is at a considerable distance from the camera.

Read More: How Brands can choose anyone to Host Live Shopping Shows – Influencers, KOLs, Employees.

3. Optimal Setup

For achieving the best audio quality in Live Shopping Shows, the use of a 2-person Bluetooth Wireless Microphone system is highly recommended. This setup involves using two microphones simultaneously, which is particularly beneficial for scenarios where more than one person is speaking.

In many Live Shopping scenarios, such as a product demonstration or a Q&A session, there might be two hosts or a host and a guest speaker. With a 2-person microphone system, both individuals can be mic’d up, ensuring clear audio capture from both speakers without any need to share or switch microphones.

4. Model Recommendations: Several models stand out in the market.

Rode Wireless Go II

The Rode Wireless Go II is renowned for its compact design and exceptional sound quality. It’s perfect for live shopping due to its long-range connectivity and dual-channel recording, allowing two hosts to speak simultaneously. Its ease of use and reliability make it a top choice for professional-grade broadcasts.

Sennheiser XSW-D Portable Lavalier Set

This set is known for its clear sound transmission and ease of setup. Ideal for live shopping, the Sennheiser XSW-D features a portable Lavalier Microphone that ensures mobility and comfort for hosts. Its extended battery life and robust build quality are excellent for lengthy live shows.

Shure MV88+ Video Kit

The Shure MV88+ is a versatile microphone kit designed for smartphones, making it an excellent choice for mobile live shopping setups. It offers high-quality audio recording, and adjustable gain settings, and comes with a Manfrotto PIXI tripod, phone clamp, and mount, perfect for on-the-go live streaming.

Samson Go Mic Mobile Lavalier Wireless System

This system is designed to connect directly to smartphones or tablets, offering a hassle-free setup for live shopping hosts. The Samson Go Mic Mobile delivers professional audio quality and has an impressive range, ensuring hosts can move freely without compromising sound clarity.

Read More: How to get Traffic from Instagram for Live Shopping Shows.

Boya BY-WM4 Pro

The Boya BY-WM4 Pro is a budget-friendly option that doesn’t skimp on quality. It’s particularly suitable for new or smaller-scale live shopping setups. The system includes a compact transmitter and receiver, offering clear audio capture with easy-to-use controls and a reliable connection.

NOTE: All equipment mentioned above are cost-effective and are easily available online.

Client Success Story 

A leading Skincare Brand’s success story underscores the efficacy of Bluetooth Wireless Microphones for Live Shopping Shows. By strategically placing microphones on the hosts’ collars, they achieved exceptional sound quality, enhancing the overall impact of their Shopping Shows. This approach increased Buyer Engagement and Sales, demonstrating how sound quality can elevate the live shopping experience.

In summary: Benefits of Bluetooth Wireless Microphones while Hosting Live Shopping Shows

Use of Bluetooth Wireless Microphones for Live Shopping Shows is a pivotal element in ensuring the success of these modern retail experiences. By adding a professional touch to broadcasts, they increase Revenue by not only improving sound quality but also making them more appealing to Buyers.

Ready to give Channelize.io Live Shopping Platform a try? Take advantage of our all-time Free Plan and get started with Live Shopping.