A Guide to Top Live Streaming Equipment for Live Shopping (Updated)6 min read

So, you’ve decided to enhance your Live Stream Shopping setup or you’ve at least started to do your research. Choosing right equipment can be challenging and time-consuming. Let us help!

In this blog, we have put together a list of basic equipment that can help you make the most of your live shopping shows. 

Top Live Streaming Equipment: Digital Equipment

Live Shopping Platform

Start with a robust live shopping platform that lets you easily host, interact, and sell in real time. Channelize.io Live Shopping Platform brings brands and customers together, featuring:

• Streamlined hosting via iOS & Android Broadcaster Apps—or use pro gear and software like OBS or vMix for studio-level polish.
• Simulcasting to your site, socials, or app.
• Real-time chat, reactions, shopping CTAs, and analytics.
• Go from setup to first show in just 10 minutes! Learn how to add Live Stream Shopping on ecommerce platforms in minutes.
• Want to see the difference live shopping makes vs traditional e-commerce? Bonus: Check this powerful case study collection.

Read our Client Stories and see for yourself the success of our Platform.

Top Live Streaming Equipment: Physical Equipment

Stabilizing Gear

Stabilizing Gears allow you to host shows yourself without needing someone else to operate the camera. Whether you’re hosting indoors or outside, a stabilizer is a must-have. Hence, depending on where you plan to host your shopping shows and what you plan to showcase, you can invest in a Stabilizing Gear.

1. Tripod Stand

With a good tripod stand by your side, you can set up your streaming device anywhere without compromising video stability. Without a stable place to put the device, you limit the angles you can use during your live shopping show. Additionally, if you set up the device on an unstable surface, there is a risk of knocking over and damaging the device accidentally. Tripods can be a full-length tripod or a little one that is placed onto a table.

2. Gimbal

When it comes to mobility, a tripod isn’t the best option. So If you need something a bit more agile this is where a gimbal comes into play. Gimbal can help you go live while you’re on the move. Gimbal is lightweight and compact and enables a host to move side to side, up and down, or back and forth, while firmly holding a device. This is especially beneficial if you are hosting your live shopping shows outdoors, for example, showcasing a destination, hotel property, and tour experiences.

Read More: How Brands can choose anyone to Host Live Shopping Shows – Influencers, KOLs, Employees.

Lighting Gear 

While hosting a live shopping show, your lighting doesn’t need to be fancy, rather it just needs to be effective. The main goal is to make a host showcasing products the focus of the audiences’ attention, while also avoiding any unsightly shadows on the face. 

1. Three-point Lighting 

Three-point lighting is all about creating a three-dimensional look that enables a host to be equally lit from all angles. Three-point lighting which includes a main/key light, fill light, and a backlight brings warmth, depth, and quality to your live shopping show. Furthermore, you can adjust the ratios and brightness of all three lights, and play around with the distance between them and your subject. 

Image Credits: https://academyofanimatedart.com/understanding-the-basics-of-3-point-lighting/

2. Ring Light

Ring lights are the most popular lighting tool that can be used to provide even and diffused lighting to a subject. Ring light is especially popular among beauty and cosmetics brands because of the shadowless soft light it produces that allows audiences to see every detail of a product and its application.

Audio Gear

Most smartphones can capture audio to some extent, but built-in microphones aren’t the best. They tend to record at a noticeably lower quality than a dedicated microphone and are at the mercy of external noise like wind, traffic, or an insistent air conditioner. Hence getting an external mic is essential for impeccable live shopping shows.

1. Lavalier Microphones
Lavalier Microphones are omnidirectional microphones that you can easily clip to your clothing when you go Live. The great thing about lavalier mics is that they allow you to go live hands-free. Hence you can demonstrate product applications effortlessly.

Image Credits: https://myelearningworld.com/best-lavalier-microphones/

2. Shotgun Microphone
Shotgun Microphones are directional microphones that offer a considerable degree of extraneous noise reduction. Good quality shotgun microphones can also cut down echo when you are hosting shows indoors. A shotgun mic is perfect if you are hosting Live Interviews or inviting influencers to your show. 

Read More: 5 Features every Brand needs to dominate Live Shopping.

Pop Shields and Adjustable Arms

A pop shield and an adjustable arm are the other two attachments that are not really necessary but can be useful. Pop shields prevent literal audio pops, which are very distracting and annoying for audiences to hear. Adjustable arms are similar to the camera stand, they provide you a convenient way to move the mic around in various positions comfortably. With these accessories, you can make the most out of your microphones, and the audience will notice.

Find Out More: Channelize.io launches Shoppable Videos for Shopify

NOTE: All equipment mentioned above are cost-effective and are easily available online.

More Must-Haves for Top Live Streaming Equipment

• Stable Internet: At least 10 Mbps upload; hardwired (Ethernet) is best to avoid drops or interruptions.
• Smartphone or HD Camera: A newer smartphone (12MP+) or quality webcam or DSLR will cover all basics. PTZ cameras are trending for multi-angle setups.​
• Power Bank: Keeps your gear charged for longer streams, crucial for remote/product showcase sessions.
• Encoder (optional for pro setup): Hardware or software encoders (like OBS, LiveU, vMix) upgrade your stream quality for bigger productions.​
• Accessories: Extra cables, connectors, mounts—and a barcode scanner can streamline product management in show!

Want more real-life setups? Bonus tip: See what equipment brands like you use in their live selling success stories.

With the right physical and digital gear, any brand can host professional, sales-boosting live shopping events—no expensive setups required.

Final Thoughts

Having the right live streaming equipment is crucial for brands who want to get the most from the live video commerce boom. With Channelize.io, all you really need is a good smartphone and solid internet—but the right lighting, audio, and stabilizers can take your live shopping results to the next level.

Already imagining your upgraded setup? Driving Business Growth with Instagram: Mastering the Art of Video Commerce is a must-read for next-level inspiration!

Ready to host your best live shopping show ever? Read our full equipment blog, book a demo, or email us at info@channelize.io.