Lopalmed commits to Live Stream Shopping to sell Personal Care Products3 min read

Live Video Shopping enables Beauty and Personal Care Brands to provide their customers with curated, authentic and premium experiences, and has been hailed as the next best thing to in-person experiences. In this success story we’ll see how Channelize.io Live Stream Shopping Platform aided Lopalmed in Improving Sales and Brand Awareness.

The Challenge

When it comes to Beauty and Personal Care, customers typically want to try a product before purchasing it. Thus, growth in online shopping has previously posed a challenge to beauty and personal care brands to find ways to enhance consumers’ online experience.

Hence from livestreaming product demonstrations to conducting live interviews or Q&A sessions launching new collections and products, beauty and personal care brands are changing their focus toward building experiences for consumers that feel inclusive and interactive online. In addition, as more brands lean into livestreaming opportunities to showcase their products in real time, there’s an opportunity to reach a potentially larger audience.

Read More: How to transform Product Discovery into Demand with Livestream Shopping.

Thus to tackle the same problem, the brand Lopalmed reached out to the Channelize.io Team. The personal care brand specializes in products for treating skin problems related to genetically caused calluses.

The Solution

Here is how Channelize.io aided the Brand:
Effective showcasing of products 

Channelize.io Live Streaming Ecommerce Platform offers the brand a chance to build relationships with buyers by showcasing customers the product applications in real-time. This includes demonstrating the effective use of various products to treat calluses and cuticles.

Amplifying buyers’ interest
With Channelize.io Live Shopping Platform, the brand is educating prospects on how to use a product, share recommendations, and answer their concerns in real-time to build their interest and confidence in their products and turn them into leads.

Announcing new products and offers
Going live is an ideal way to keep customers updated about new product launches and exclusive offers. With our platform, the brand is boosting real-time demand for their products and offering limited time deals, and discounts to create urgency.

What’s More?
Well, the best part is the Custom RTMP Support feature which the brand is successfully leveraging to overlay Media Sources during a live show to make shows more informative and engaging.

Live Video Shopping thus constitutes a fully integrated shopping experience that is working wonders for the brand. It is helping the brand to drive online sales in a more meaningful and interactive way, while making it easier for consumers to shop featured products that appeal to them. So, everybody wins.

How Channelize.io can help your Beauty & Personal Care Brand?

Hosting the live shopping shows from your own storefront gives you control and allows you to meet all your customers in the right place at the right time. Using Channelize.io Live Stream Shopping Platform, you can easily get started and launch live shows through your websites with just a few clicks.  It gives you better opportunities to add your own brand and promote live shopping shows. Moreover, it captures verified customer data points and provides real-time engagement analytics to ensure your audiences are actively involved. 

Contact us today to get started with a FREE PERSONAL DEMO to see how our Platform can take your brand to the next level. 

Disclaimer: The Brand name Lopalmed and the brand logo are properties of lopalmed.de.