BFCM and Holiday Season – Live Shopping Strategies for Fashion and Accessories Brands ---- 5 min read

The world of online fashion and accessories is fiercely competitive. Online brands grapple with challenges such as standing out in a crowded marketplace, building brand loyalty, and driving sales. However, there’s a powerful combination that can help them excel during the holiday season: Black Friday and Cyber Monday (BFCM) and Live Shopping. In this Blog, we will delve into the Live Shopping strategies for Fashion and Accessories Brands that can set them apart during the BFCM and Holiday Season frenzy.

Challenges in Online Fashion and Accessories Sales

Online fashion and accessories brands face several significant challenges:

1. Intense Competition: The online marketplace is flooded with fashion and accessories brands, making it challenging for any single brand to stand out and attract customers.

2. Brand Loyalty: Building brand loyalty in the online fashion world can be tough, as consumers often shop based on price or trends rather than brand affinity.

3. Sustainable Practices: Consumers are increasingly looking for sustainable fashion options. Brands must align with these values to appeal to conscious shoppers.

4. Sales Targets: Meeting or exceeding sales targets is always a top priority, but this can be especially challenging during the holiday season when competition intensifies.

Importance of BFCM and Holiday Season for Fashion Brands

The BFCM and Holiday Season usher in a unique shopping frenzy. Shoppers are not merely looking for good deals; they are in search of memorable experiences and the perfect outfits to elevate their festivities and gifts to their loved ones. Understanding this dynamic is essential for fashion brands, as it can be leveraged in various ways:

1. Boost Sales: The holiday season often witnesses a surge in consumer spending. People are more inclined to buy new clothes and accessories for themselves and as gifts, making it a profitable time for fashion brands.

2. Enhance Brand Loyalty: By providing exceptional shopping experiences during the holidays, fashion brands can create lasting memories for their customers, leading to increased brand loyalty.

3. Clear Inventory: The year-end is an excellent time to clear out older inventory to make space for new collections in the upcoming year.

4. Sustainable Brand Focus: Sustainability is a growing concern for consumers. By promoting sustainable practices and products during the holiday season, fashion brands can attract environmentally conscious shoppers.

5. Cost per Acquisition (CPA): During the BFCM and Holiday Season, brands often experience a lower cost per acquisition as consumers are actively searching for products, making it an ideal time to acquire new customers cost-effectively.

Now, let’s explore the Live Shopping strategies for BFCM and Holiday Season that can help them make the most of this season.

Live Shopping strategies for BFCM and Holiday Season

1. Festive-Themed Shows: Create Live Shopping shows with a festive twist. Showcase holiday-inspired outfits, offer styling tips for various celebrations, and present a fashion-forward holiday wardrobe. These shows can include behind-the-scenes glimpses of your design process and special discounts for viewers.

2. Exclusive BFCM Collections: Launch exclusive BFCM collections that cater to different occasions during the holiday season. Highlight these collections in your Live Shopping events, offering viewers early access and limited-time discounts.

3. Gift Guides: Craft gift guides for various personas, such as “Gifts for Her,” “Gifts for Him,” “Gifts for Party Lovers,” and so on. Showcase these curated collections in your Live Shopping shows, making it easy for viewers to find the perfect gifts.

BONUS TIP: Creating a Dedicated Calender for Shopping Shows

To help you make the most of the BFCM and Holiday Season, we’ve created a Live Shopping Calendar that spans from October to December. 

This Live Shopping Calendar includes all the major Holidays and significant Dates that can serve as strategic anchors for Live Shopping Shows.

By tailoring Live Shopping Shows to these Occasions and Dates, you can create engaging, holiday-themed experiences that resonate with your Buyers, ensure maximum Visibility and Engagement, and drive Sales during the busiest shopping season of the year.

4. Interactive Q&A Sessions: Host Live Q&A sessions where viewers can ask for fashion advice, styling tips, and recommendations. Use these sessions to connect with your audience and build trust, positioning your brand as a fashion authority.
Bonus: Apart from the use cases mentioned in the Article, brands can also experiment with other content types. Here are some ideas.

5. Behind-the-Scenes Tours: Take your audience behind the scenes of your fashion brand. Show them the process of designing, creating, and curating your holiday collections. This transparency can build a deeper connection with your viewers.

6. Limited-Time Offers: Create a sense of urgency by offering exclusive discounts and deals during your Live Shopping events. Use countdowns and limited-time offers to encourage immediate purchases.

7. User-Generated Content: Encourage customers to share their holiday fashion photos featuring your products on social media. Share and celebrate this user-generated content during your Live Shopping events, showcasing real customers enjoying your products.

8. Cross-Promotions: Collaborate with complementary brands or influencers for cross-promotional Live Shopping events. This can expand your reach and introduce your brand to new audiences.


1. Christmas Outfit Showcase: Host Live Shopping shows focused on Christmas-themed outfits, emphasizing the festive spirit and showcasing your brand’s sustainable options.

2. New Year’s Eve Glam: Create Live Shopping events highlighting glamorous outfits and accessories for New Year’s Eve celebrations, promoting exclusive collections.
Protip: Effectively Marketing these Shopping Shows can play a big role in making your BFCM a success. Here are some ways to do so.

3. Halloween Costume Ideas: Before Halloween, offer Live Shopping sessions presenting unique costume ideas using your products, appealing to those looking for creative Halloween attire.

4. Black Friday Flash Sales: Use Live Shopping for flash sales during the Black Friday rush, offering unbeatable discounts on selected items for a limited time.

5. New Year, New Wardrobe: Start the new year with a Live Shopping event focused on refreshing one’s wardrobe with new fashion trends.

Closing: Live Shopping strategies for BFCM and Holiday Season

The BFCM and Holiday Season is a make-or-break period for Fashion and Accessories brands. By embracing Live Shopping strategies for BFCM and Holiday Season, they can not only boost their sales but also create unforgettable shopping experiences for their Shoppers. Whether it’s festive-themed shows, exclusive BFCM collections, interactive Q&A sessions, or behind-the-scenes tours, Live Shopping offers a dynamic and engaging way to connect with shoppers during this festive season.

In a world where e-commerce is becoming increasingly important, Live Shopping brings a human touch back to online shopping, making it personal, interactive, and memorable. So, as the BFCM and Holiday Season approaches, fashion and accessories brands should leverage these Live Shopping strategies to stand out, increase sales, and make a lasting impact in the hearts and wardrobes of their shoppers.

Furthermore, as buyers seek memorable experiences and fashionable attire, fashion brands can step up to meet their expectations and make this BFCM and Holiday Season truly special. 

Happy Selling!

Request a Demo today and embark on a journey of unparalleled growth and success for your brand with Live Shopping Platform. Together, let’s create engaging Live Shopping experiences that generate amazing Sales and keep buyers coming back for more. The future of your brand’s success awaits – seize it now!

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