How Sustainable Fashion Brands can benefit from Live Shopping ---- 5 min read

In a world increasingly aware of its environmental footprint, Sustainable Fashion has emerged as a beacon of hope. Sustainable Fashion Brands are leading the charge toward a more eco-conscious Industry. Such brands ensure that overproduction is minimized, eco-friendly materials are utilized, fair labor practices are followed, and carbon footprints are reduced. Yet, they frequently struggle with the fast-paced nature of the Fashion Industry, where trends change at lightning speed, and mass production is the norm.

Herein lies the challenge: How can they adhere to their values while Boosting Sales and remaining competitive in a market that promotes “Fast Fashion”?

Live Shopping, an effective Sales and Marketing Tool is proving to be a powerful answer to this question. This dynamic approach involves Real-Time Selling, enabling Brands to directly connect with their Buyers, engage in interactive conversations, effectively Promote products, and get Orders swiftly.

From eliminating deadstock to saving money, and taking advantage of fast shipping to consumer education, Live Shopping aligns perfectly with the core values of sustainable fashion brands. Thus by integrating Live Shopping into their Ecommerce Apps and Websites, sustainable fashion brands can unlock a range of benefits.

Let’s delve deeper and decode how Live Shopping is benefiting Sustainable Fashion Brands.

Minimizing Deadstock

Fashion Brands often overproduce clothes primarily due to the fast-paced nature of the Fashion Industry and to keep up with ever-changing fashion and seasonal trends. They often gamble on producing a surplus to meet unpredictable consumer demands. As a result, there is an excess of inventory and unsold clothing that is commonly called Deadstock, contributing to waste.

Livestream Shopping enables sustainable fashion brands to introduce their collections to a global audience and take pre-orders in real-time. Pre-orders via Live Shopping create a made-to-order production model, where clothing is manufactured in response to customer demand and specification rather than being mass-produced in advance. This eliminates the creation of excess stock and at the same time helps brands save on storage and disposal costs.

Additionally, by adopting pre-orders through Livestream Shopping, brands can drastically reduce their carbon footprint by producing only what is needed.

Cost Savings and Cash Flow Management

By presenting upcoming collections during Live Shopping Shows and offering Pre-orders, brands can precisely gauge demand. This means manufacturing only what Buyers commit to buying, saving substantial production costs. Moreover, it prevents the tie-up of excessive capital in unsold inventory, thereby unlocking cash for other crucial aspects of sustainable fashion, such as sourcing eco-friendly materials or investing in ethical manufacturing practices.

This ultimately contributes to a brand’s overall profitability.

Shipping Innovation

Pre-ordering in conjunction with Livestream Shopping helps sustainable fashion brands take advantage of Fast Shipping Trends. Due to the increased Shipping Speed nowadays, fashion brands receiving pre-orders via Live Shopping manufacture their products in Latin America, and ship to North America in just 2 days. This enables brands to adapt to fast shipping trends while leading to more efficient shipping and distribution processes, and Buyer Satisfaction.

By producing clothing based on pre-orders, brands can significantly reduce the need for bulk shipping of excess inventory, cutting down on transportation-related emissions. This is particularly impactful when considering international shipping, where long journeys from manufacturing hubs to distribution centers and then to retail locations are common. 

Furthermore, by leveraging data from pre-orders and customer locations, brands can consolidate shipments, leading to fewer trips and lower carbon emissions. This strategy also aligns with the principles of sustainable logistics.

Minimizing Return Rate

Real-Time Engagement during Live Shopping Shows plays a pivotal role in reducing Return Rates and yielding multiple benefits for both buyers and brands. This translates to a lower likelihood of returns stemming from issues like dissatisfaction with a product’s appearance and quality.

Additionally, when brands offer personalization in real-time, this minimizes the environmental impact associated with returns, as fewer products are transported and potentially rendered unsellable. Financially, brands save on return shipping, restocking, and potential losses, enabling them to allocate resources to sustainable practices and innovative designs.

This serves as a win-win strategy for both brands and buyers.
Pro-Tip: Here are some important e-commerce KPIs that Live Shopping contributes to.

Transparency and Education

Live Shopping for Sustainable Fashion Brands isn’t just about making Sales, it’s also an opportunity to educate buyers. Sustainable fashion brands can use Live Shopping Shows to transparently discuss their sourcing of eco-friendly materials, intricacies of their manufacturing process, and advantages of choosing sustainable fashion.

Through live video, brands can take their audience on a journey behind the scenes, offering an exclusive look at their manufacturing facilities. This virtual tour not only demystifies the production process but also allows buyers to witness the brand’s sustainability efforts firsthand.

For those crafting handmade products, Live Shopping becomes a window into the meticulous craftsmanship that goes into each piece. Brands can reveal the intricate steps involved, from selecting sustainable materials to the artistic intricacies that make each item unique. This transparency helps buyers appreciate the value behind these products and understand why they come with a fair price tag.

This education fosters a deeper connection with shoppers and builds trust. Informed buyers are more likely to make larger and more frequent purchase, extending Customer Lifetime Value (CLV) thus positively impacting a brand’s overall profitability.

Offering Limited Editions

Live Shopping Shows can spotlight limited edition and exclusive pieces. These items can be available for pre-order, creating a sense of urgency and exclusivity. This leads to impulse purchases by buyers.

Also, shoppers are more likely to invest in quality, unique pieces that won’t end up in landfills, thus promoting the sustainability message. This ultimately leads to Sales for sustainable fashion brands. 

Pro-Tip: You can also incorporate some other methods mentioned here to boost Sales through Live Shopping.

Live Shopping for Sustainable Fashion Brands

Live Shopping for Sustainable Fashion Brands represents a game-changing strategy. It empowers them to address challenges they face and aligns perfectly with their core values.

This dynamic approach not only benefits brands themselves but also contributes to a more sustainable and conscious fashion industry. As we embrace this innovative way of Shopping, we can look forward to a brighter and more sustainable future for fashion.

If you’re ready to harness the power of Live Shopping for Sustainable Fashion Brands, get started with Channelize.io Live Shopping Platform today and be at the forefront of this exciting revolution.

What’s More?
When we onboard new Clients, we show them the complete DEMO of our Platform and how to integrate it. Clients can also use our Help Center and Blogs to learn about Livestream Shopping. It does not matter whether you belong to Fashion or Beauty Industry, Channelize Live Shopping Platform can be a game changer for your Brand.