Simulcast your Live Shopping Shows via Live Stream shopping Shows

Go Live on Instagram – Simulcast your Live Shopping Shows3 min read

Time to go Live on Instagram!

The authenticity and fun that come with your Brand & Products going live is very appealing to shoppers. And we’re thrilled to announce that now offers Simulcasting aka Multistreaming for Instagram. This feature allows brands to get more audiences to their Shopping Shows. And hence more sales, by broadcasting the Live Video Streams of their Shopping Shows on Instagram.

Instagram Alerts followers when an account they follow goes Live, and so your followers will be alerted too, thus giving more eyeballs to your Shopping Shows.

The audience on Instagram will still get the complete Shopping Show experience on your Website / Apps / Ecommerce Store, and will be able to place their orders from there, and so hosts of the shopping shows should encourage watchers to do that. Brands should also add links of their Live Shop, and / or upcoming shopping shows in their Instagram Bio and Live Stream description so that more followers go to the shopping show on their website to shop. Bio-link tools like Linktree help with that.

Not on Instagram? Worry not!

This feature has been already launched for Facebook, YouTube, and Twitch. We also support simulcasting via custom RTMP (Real-Time Messaging Protocol) connections to any platform that provides a Stream URL and Stream Key

Quick Read: Introducing Multistreaming – Simulcast your Live Shopping Shows.

Live video shopping is an inherently social way of communicating with buyers, selling products and promoting deeper engagement. Consumers report increased trust and greater brand recall for brands that use live stream shopping experiences as a sales mechanism. Furthermore, by simulcasting, brands can offer more meaningful interactions with their audience on Instagram in a way that they will appreciate ultimately leading to more brand sales.

How to Simulcast / Multistream to Instagram

We have put together a step-by-step guide on how you can simulcast on Instagram.

Note: Instagram does not officially support direct live streaming outside their mobile application. Instafeed, however, is a third-party service that lets you livestream on Instagram.

Step 1: Navigate to your Live Shows page and select the show you wish to simulcast.
Step 2: Click the Simulcast button available in your Control Room and it’ll open up the Simulcast drawer

Step 3: Click the Connect button and you will be redirected to the Instafeed login page. Now, enter your Instagram credentials and click on login

Step 4: When logged in successfully, you will be redirected to your Channelize Dashboard, where you will see that your account has been connected.

Step 5: Fill out all relevant fields (information that will appear on Instagram), enable Simulcast, and save the settings.

By default, the Title is pre-filled with information from your shopping show. You can change this as per your requirement. When you Go Live for your Show, the stream will be Simulcasted to Instagram.
You can not watch the stream with the same account, for this, you’ll have to verify the stream from a different Instagram account.

How is this Beneficial?

In today’s world, brands spend a lot of time and money on social media followings, engaging with them regularly, creating content for them, and modeling data to gain an in-depth understanding of consumers. Won’t it be beneficial if brands could simulcast on social media channels what they have already built to get better results?

By choosing to simulcast via Live Stream Shopping Platform, you can achieve the following:

  • Boost customer engagement 
  • Direct interested customers to your own ecommerce channels 
  • Improve brand visibility and awareness
  • Reach out to a wide range of customers
  • Utilize the advantages of Instagram

We at understand the importance of making the most of every penny that a brand spends. Our Simulcast feature is aimed at helping brands maximize the investment they have already made on social media, while offering them the ability to showcase their shopping shows to their followers on Facebook, Instagram, YouTube and Twitch. Schedule a Free Demo with us. Or send us an email at to get started with Live Shopping Platform.

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