Go Live on Instagram – Simulcast your Live Shopping Shows3 min read
Let’s face it – Live Video Shopping is the future.
The authenticity and fun that come with your Brand & Products going live is very appealing to shoppers. And we’re thrilled to announce that Channelize.io now offers Simulcasting aka Multistreaming for Instagram. This feature allows brands to get more audiences to their Shopping Shows, and hence more sales, by broadcasting the Live Video Streams of their Shopping Shows on Instagram.
Instagram Alerts followers when an account they follow goes Live, and so your followers will be alerted too, thus giving more eyeballs to your Shopping Shows.
The audience on Instagram will still get the complete Shopping Show experience on your Website / Apps / Ecommerce Store, and will be able to place their orders from there, and so hosts of the shopping shows should encourage watchers to do that. Brands should also add links of their Live Shop, and / or upcoming shopping shows in their Instagram Bio and Live Stream description so that more followers go to the shopping show on their website to shop. Bio-link tools like Linktree help with that.
Not on Instagram? Worry not!
This feature has previously been launched for Facebook, YouTube, and Twitch. We also support simulcasting via custom RTMP (Real-Time Messaging Protocol) connections to any platform that provides a Stream URL and Stream Key.
Live video shopping is an inherently social way of communicating with buyers, selling products and promoting deeper engagement. Consumers report increased trust and greater brand recall for brands that use live stream shopping experiences as a sales mechanism. Furthermore, by simulcasting, brands can offer more meaningful interactions with their audience on Instagram in a way that they will appreciate ultimately leading to more brand sales.
How to Simulcast / Multistream to Instagram
We have put together a step-by-step guide on how you can simulcast on Instagram.
Note: Instagram does not officially support direct live streaming outside their mobile application. Yellow Duck, however, is a third-party service that lets you livestream on Instagram. Yellow Duck is not affiliated with, authorized, or endorsed by either Channelize.io or Instagram. Please use it at your own risk.
Step 1: Log in to your Instagram account using the Yellow Duck application. Your Instagram stream key and RTMP URL will appear once you successfully login, as shown below.
Step 2: Add your stream key and RTMP link to your Custom RTMP channel on your Live Shopping & Video Streams Dashboard.
Step 3: You can use the Broadcaster App or Custom RTMP/OBS to start live stream selling, then return to the Yellow Duck application and tap the Start Broadcast button.
Your live stream shopping show will begin on your Instagram account.
Note: Make sure you don’t wait too long to get started because your stream key will expire within 2 minutes.
As soon as your livestream shopping show has ended, make sure you turn off the broadcast from Yellow Duck Application.
How is this Beneficial?
In today’s world, brands spend a lot of time and money on social media followings, engaging with them regularly, creating content for them, and modeling data to gain an in-depth understanding of consumers. Won’t it be beneficial if brands could simulcast on social media channels what they have already built to get better results?
By choosing to simulcast via Channelize.io Live Stream Shopping Platform, you can achieve the following:
- Boost customer engagement
- Direct interested customers to your own ecommerce channels
- Improve brand visibility and awareness
- Reach out to a wide range of customers
- Utilize the advantages of Instagram
We at Channelize.io understand the importance of making the most of every penny that a brand spends. Our Simulcast feature is aimed at helping brands maximize their investment they have already made on social media, while offering them the ability to showcase their shopping shows to their followers on Facebook, Instagram, YouTube and Twitch. Schedule a Free Demo with us or send us an email at firstname.lastname@example.org to get started with Channelize.io Live Stream Shopping Platform.