Enhanced Selling Experience with Live Shows Playlist, Shoppable Videos Playlist & Floating Videos ---- 4 min read
In the ever-evolving world of e-commerce, staying ahead means continuously enhancing the Shopping Experience for your Buyers. Picture this scenario: your shoppers seamlessly discover your captivating Shopping Shows and Shoppable Videos listed prominently on vital pages of your website. Intriguing, right? Well, that’s exactly what we’ve made possible.
And here’s the exciting part – achieving this on your Shopify Store has never been simpler. No more complex steps or coding; just a few clicks, and you can effortlessly add these features to your website.
In this article, we’ll delve into the value of Live Shows Playlist, Shoppable Videos Playlist, and the Floating Video Widget. We’ll explore how these innovative features enhance the Shopping Experience, Boost Engagement, and Drive Conversion.
Let us first understand what Live Shows and Shoppable Videos are
Live Shows or Live Shopping Shows refer to interactive, and real-time e-commerce shows that enable brands to engage with their buyer audience in live video broadcasts, showcasing products, answering questions, and providing an immersive shopping experience. Buyer Audiences can watch these shows and make purchases directly during live shopping shows.
Shoppable Videos are a form of short interactive video content that allows buyer audiences to watch the video and purchase products featured in the video.
Live Shows Playlist and Shoppable Videos Playlist
Imagine your Shoppers seeing your Live Shows and Shoppable Videos listed on important pages of your Website! Beneficial, isn’t it? Well, we have made this possible.
For brands to get maximum benefits from Live Shopping and Shoppable Videos, brands should display shopping shows and shoppable videos on important pages like the homepage of a website, main product pages, etc to attract more buyers. And we have made this possible with our update.
Playlists are like your go-to playlist of Live Shows and Short Shoppable Videos that allow you to organize Shopping Shows and Shoppable Videos in the form of a Playlist and display them on your website as a Video Carousel. At each placement of the widget, you can choose which Shopping Shows or Shoppable Videos to display. Displaying Shopping shows and Shoppable Videos via a video carousel is an eye-catching feature that can draw attention to your shopping shows.
And the best part? Making use of Playlists on your Shopify Store has never been easier. No more worries about complex steps or coding. With just a few clicks, you can effortlessly add Playlists into your Website.
Let’s see how:
Note: This is for Shopify Merchants who run Theme OS 2.0 on their Shopify Store. If your store has a Vintage theme, you will need to follow different steps to embed Live Shows or Shoppable Videos. Both cases are covered in the above-mentioned Articles.
Live Shows Playlist and Shoppable Videos Playlist can ultimately enhance the shopping experience, increase visibility, engagement, and discoverability, and improve branding and sales.
Use cases of Live Shows Playlist and Shoppable Videos Playlist
Feature seasonal Playlists
With this Widget, you can showcase seasonal Playlists, such as holiday or summer-themed shows. This makes it easy for Shoppers to browse through the shows that are relevant to the requirement.
Highlight product categories
If you are a brand selling products of different categories then you can group Shopping Shows categorically such as beauty, electronics, etc allowing shoppers to easily find Shopping Shows promoting relevant products.
Showcase popular shows
Whether your shopping shows have attracted a lot of engagement or are simply shoppers’ favorites, featuring them prominently on your website can increase engagement and drive retention.
This feature can be used to cross-promote related shopping shows to buyers. For example, if a buyer is watching a show talking about AM Skincare Routine, the widget can display other shows talking about PM Skincare Routine. This not only keeps buyers engaged with your website but also increases the likelihood of them watching multiple shows.
Floating Video Widget
Effective marketing plays a pivotal role in achieving substantial Sales from your Live Shows. Another way to achieve Sales is to get all your website visitors to your Live Shopping Show. With Channlize.io’s Floating Video Widget, you can embed a Floating Video Widget on all or on selected pages of your website. The widget will become visible to all the users on your website when a live show is happening.
This automatically presents a video preview from your Live Shopping Show.
Adding more to this feature, we have now done Deeper Integration with Shopify (Shopify App Embed Feature). It is now possible for Shopify Admins to easily add Floating Video App Embed to their store without having to add code manually. Easy isnt it?
Note: This is for Shopify Merchants who run Theme OS 2.0 on their Shopify Store.
Why is this Valuable?
By leveraging our Floating Video Widget, you can significantly augment the traffic directed to your Live Shopping Shows, simplifying the process for potential buyers to engage and make purchases during your Shopping Shows.
We hope you’re as excited as we are about these new Product Updates! Our team has worked hard to incorporate your feedback and make improvements that we think will make a big difference for you and will help you generate more sales.
We’re always looking for ways to improve our Platform and make it even more effective for our Clients, so please don’t hesitate to share your thoughts with us.
Need more help? Book a DEMO with us or get in touch with us at email@example.com.