Dr Dennis Gross targets niche demographics for Skincare & Beauty Products using Live Shopping ---- 2 min read

Livestream Shopping combines e-commerce and entertainment to allow customers to buy in real time while being a part of a live shopping show.

Consumers want to interact directly with brands, see product applications in real time and get quick answers to their questions, which they can’t do when it comes to traditional online shopping. Live stream shopping is a way to achieve this effortlessly. Furthermore, Live Commerce has become an integral strategy for the Beauty and Skincare Brands in 2022 as they battle to win over Gen Z. 

So let’s decode in this success story how Dr Dennis Gross targets niche demographics using Channelize.io Live Video Shopping Platform. Dr Dennis Gross is a Skincare Brand based on Dr Dennis Gross’ professional experience as a clinician, dermatologist and researcher. The brand promises to deliver proven products and treatment success that makes Dr Dennis Gross a brand that one should never need–or want–to switch from.

Using our Platform, the brand has been able to offer livestream experiences that enables shoppers to know about ways to apply products and their benefits, allow customers to interact with the skincare expert hosts, ask questions, receive discounts and bonuses, and purchase products, all as one seamless experience. 

Read More: How Ecommerce Brands can provide Product Experiences that convert to Sales.

Here are some of the use cases that the Brands is achieve by leveraging our Channelize.io Live Stream Shopping Platform

1. Showcasing how a product looks on fingers and skin

2. Demonstrate the application of products specific to the needs of a shopper

3. Collaborating with other industry experts 

4. Examining how a moisturizer feels, looks, and feels

5. Launching a new product range

What’s More?

By leveraging the powerful features of our live streaming ecommerce platform like Custom RTMP Support, Pinned Message, Product Spotlight, In-show Add-to-Cart for Promoted Products and many more, the skincare Brand is growing with the power of Live Commerce. As a result, audiences are more engaged, brand awareness has improved, and revenue has increased considerably for the Brand.

Refer to our Client Success Stories to know how brands across industries are leveraging our platform to grow and prosper. If you would like to learn more about how Channelize.io can help your brand, feel free to book a demo.

Disclaimer: The Brand name Dr Dennis Gross and the brand logo are properties of drdennisgross.com.