ZMNow.id Grabbing Attention For Their Fashion Brand with Live Stream Shopping Platform ---- 3 min read
It was in China that social retail giants first introduced live video shopping also known as live streaming ecommerce. These retail giants developed a fresh idea that completely changed e-commerce: mixing the social component of live streaming video with an e-commerce store that allowed consumers to tune in and make purchases in real time. Hence brands especially apparel and fashion brands started leveraging live streaming ecommerce to sell live.
Also because the fashion industry is one of the fastest expanding industries in the world which also means there is a lot of competition among brands. Therefore, discovering new ways to differentiate from the competition is very vital. Hence to differentiate themselves brands like ZMNow.id turned to Channelize.io Live Stream Shopping Platform.
ZMNow.id is a Halal lifestyle platform that focuses on modern urban women to find inspiration in a polite and contemporary appearance presented by PT Kals Corpora Indonesia. For the brand, fashion is entirely about a sense of comfort that makes self-confidence always embedded in oneself.
Channelize.io offers brands across industries a livestream shopping Platform with proprietary streaming technology and a white-label experience. Hosts hosting Live Shopping Shows can directly demonstrate products, talk to audiences in real-time, tell compelling brand stories and create buzz for their brands. The platform is actually designed in a way that encourages engagement by allowing audiences to share their thoughts and opinions and connect with brands in authentic ways.
Connecting with audiences by leveraging our platform is helping ZMNow.id in a number of ways:
-Providing better product experiences. For the range of products that ZMNow sells, helping buyers see over live video how products fit helps quicker purchase decisions, and lower rate of returns.
-The brand is selling in a scalable manner and reaching more audiences
-Live streaming selling is improving the brand’s awareness
-Live streaming selling is helping the brand to communicate its brand story, explain its value proposition and ultimately showcase the brand persona
-Live stream shopping is enabling buyers to make better and quicker purchase decisions
-Live video shopping shows depicts the approachability of the brand
-Implementing various sales strategies is helping the brand to generate a sense of urgency among customers
All this is enabling the brand to establish a stronger customer base for their products and eventually make money.
The sales and marketing world has evolved over the years, and this has left brands on their toes constantly seeking new trends to reach out to their customers and also increase brand awareness.
Live streaming ecommerce is one of the major trends that continues to gain traction and brands have been able to utilize live stream shopping platforms and have found success in growing their brands. However, not every live video shopping platform will work for your brand. Channelize.io Live Streaming Ecommerce Platform is one such platform that is helping brands to catch on to the potential of Live Video Shopping to promote and sell their products.
Refer to our Client Success Stories to know how various brands belonging to different industries are leveraging Channelize.io Live Streaming Ecommerce Platform to succeed.
Book a FREE DEMO and get in touch with our team.
Disclaimer: The Brand name ZMNow.id and the brand logo are properties of www.zmnow.id .