Where Control Meets Reach: Live Shopping on Your Website + Social4 min read

Live Shopping is no longer a trend — it’s a movement. In 2025, it’s estimated that over 60% of D2C brands in the US, UK, and Europe are adopting live video commerce to transform online shopping into immersive, real-time experiences.

But here’s the million-dollar question:

Should your brand host Live Shopping Shows on social media platforms like Instagram, Facebook, TikTok, etc or directly on your own website?

The answer might surprise you. Let’s break it down.

1. Higher Conversion Rates

Live Shopping on your Website converts more viewers into buyers. Why? Because your audience is already in a purchase mindset when they land on your eCommerce site.

📊 According to recent case studies, brands hosting shows on their websites have seen up to 25% higher conversion rates than when streaming on TikTok.

In contrast, TikTok users are mostly browsing for entertainment. Only 12% of TikTok users say they open the app with the intent to shop — leading to fewer impulse purchases and lower cart completion.

Read More: Website vs TikTok: The Live Shopping Debate.

2. Zero Commission Fees = Bigger Profits

When you do Live Shopping on your Website, there are no platform fees. You retain 100% of your revenue.

💰 On average, avoiding TikTok’s 15–20% commissions results in $20,000+ saved annually for brands with $100K+ in sales.

For small and mid-sized businesses, this margin retention is crucial, especially when operating on tight budgets or during heavy campaign seasons like BFCM.

3. Repeat Purchases Through Data Ownership

Owning your buyer data means you can retarget effectively and nurture relationships.

🔁 Brands that host Live Shopping on their Website and leverage full data access saw up to 30% higher repeat purchase rates.

Social Media platforms on the other hand, offers no first-party data access. You don’t know who viewed, liked, or bought, making it harder to build personalized campaigns.

4. Stronger Brand Recall & Loyalty

A controlled, distraction-free environment builds trust and memorability. With Live Shopping on your Website, everything — from UI to messaging — reinforces your brand identity.

🧠 One beauty brand saw a 2.5x increase in brand recall after switching from social streams to website-hosted shows.

Want More? Read more success stories here!

Meanwhile, social media’s infinite scroll and mixed content feed dilute brand messaging, with users jumping from a dance video to a product stream in seconds.

5. Faster Launch Time

With platforms like Channelize.io, you can go live in hours — no dev help required.

⚡ 95% of brands launched their first Live Shopping Show within a day of onboarding.

In contrast, social media requires business verification, content approval, and sometimes product vetting, causing days or weeks of delay.

6. Boosted Engagement with Studio-Quality Shows

Live Shopping on your Website supports custom RTMP, overlays, pre-recorded videos, and high-resolution video feeds. This increases interactivity and keeps audiences hooked.

🎥 Brands using Channelize.io’s RTMP and visual customization tools saw up to 35% higher viewer engagement than default social live tools.

TikTok’s built-in camera tools are limited, and you can’t go live with pre-recorded content, which reduces flexibility.

Combine Reach with Control using Simulcasting

The real beauty of adopting Live Shopping on your Website with Channelize.io lies in this: you don’t have to choose between website and social media — you get the best of both worlds.

With simulcasting, brands can stream their Live Shopping Shows directly on their eCommerce site while simultaneously broadcasting to social media platforms like TikTok, Instagram, and Facebook.

Here’s what makes simulcasting a game-changer:

✅ Maximize Reach, Instantly

Social platforms are where people hang out. By simulcasting to TikTok or Instagram, you pull in thousands of potential viewers who might never have landed on your website organically. This drastically increases visibility and brand discovery.

📊 A fashion brand using Channelize.io simulcasted a product launch to Instagram and TikTok simultaneously, reaching over 5x more viewers than website-only streams.

✅ One Stream, Multiple Channels, More Sales

With one unified stream going out to multiple channels, you’re saving time, reducing operational effort, and amplifying impact. This leads to better ROI for every Live Shopping campaign you run.

💡 Channelize.io clients who use simulcasting have reported an average 42% increase in total show viewership and a 25% uplift in sales, compared to single-platform live events.

In short, simulcasting is how brands in 2025 are thinking smart:

👉 Use Live Shopping on your Website to convert and own the customer journey
👉 Simulcast to social platforms to expand reach and awareness

Why settle when you can scale?

To facilitate the whole process of integration, we show our clients a full demo of our Video Commerce Platform and demonstrate how to Integrate it (Book a Demo). Clients can also refer to our Help Center and Blogs to add Live Shopping and Shoppable Videos to their E-commerce Platform. How Beneficial!