The Live Shopping Calendar for BFCM and Holiday Season 20243 min read

As the BFCM (Black Friday Cyber Monday) and Holiday Season approaches, Ecommerce and Direct-to-Consumer (D2C) brands are presented with a unique opportunity to maximize their Sales and enhance Buyer Engagement.

Recognizing this, the introduction of the Live Shopping Calendar for the 2024 festive season is a game-changer. This strategic Calender covers from October to December, encompassing all major holidays and significant dates, serving as the perfect blueprint for orchestrating impactful Live Shopping Shows.

Utilizing this Calendar allows Brands to meticulously plan and execute live shows that capitalize on peak shopping times, ensuring they are fully prepared to harness the season’s potential.

Why Opt for Live Shopping During the BFCM and Holiday Season?

• Sense of Urgency: Live Shopping excels at creating a compelling sense of urgency. This drives consumer action by emphasizing limited-time offers.
• Exclusive Promotions: Brands can roll out exclusive deals, discounts, and promotions during their Live Shopping shows, specifically tailored for festive seasons.
• Engagement with Giveaways: Incorporating giveaways and exciting offers in these shows not only retains viewer interest but also significantly enhances engagement.
• Triggering FOMO: The format is perfect for activating the fear of missing out (FOMO) among viewers, making them more likely to purchase on the spot to take advantage of exclusive, time-sensitive opportunities.

Here’s a glimpse of what the Live Shopping Calendar can look like for brands across product types from Skincare to Fashion to Consumer Electronics to Food & Beverages, and more!

October

• October 31: Halloween
• October 31: Diwali
  

Show 1: Exclusive Deals
Example: Host a show offering Limited-time Discounts on gadgets

Show 2: Launch Gift Sets
Example: Launch gourmet food hampers & gift sets for the holiday season

Show 3: Product Demonstration
Example: Demonstrate a range of Halloween-themed nail art designs

Show 4: Product Launch
Example: Host a Diwali-themed show to launch traditional clothing, jewelry, home decor, & sweets

Show 5: Live Makeup Class
Example: Showcase Makeup Tutorials for the perfect Diwali look

Show 6: Promotions & Limited Period Deals
Example: Host a show offering a 30% discount on products valid only during the show

Protip: Effectively Marketing these Shopping Shows can play a big role in making your BFCM a success. Here are some ways to do so.

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November

• November 28: Thanksgiving Day (US) 
• November 29: Black Friday (US) 

Show 1: Deals & Discounts
Example: Exclusive Thanksgiving discounts on makeup products

Show 2: Thanksgiving Special
Example: Model different Thanksgiving outfits, ranging from casual dinner wear to more formal attire

Show 3: Product Unboxing
Example: Reveal Black Friday exclusive beauty products, offering first glimpses & special discounts

Show 4: Black Friday Special
Example: Live taste tests & cooking demonstrations using discounted ingredients

Show 5: Cyber Monday Promotion
Example: Give a preview of upcoming holiday promotions or products, with the option to pre-order at a special price

Show 6: Makeup Masterclass
Example: Demonstrate holiday season makeup looks using discounted products

Show 7: Black Friday Product Showcase
Example: Showcase gourmet food items at Black Friday prices, offering cooking tips

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December

• December 2: Cyber Monday 

• December 24: Christmas Eve
• December 25: Christmas Day
• December 25: Hanukkah Begins
• December 31: New Year’s Eve
  

Show 1: Product Reveals
Example: Display the latest in fashion & bags with special Cyber Monday discounts, providing styling tips

Show 2: Christmas Special
Example: Live master classes showcasing skincare routines for Christmas party looks

Show 3: Hanukkah Special
Example: Share Hanukkah recipes, stories, & cultural insights

Show 4: Deals & Discounts
Example: Offer discounts on health & wellness items to kickstart the New Year

Show 5: Holiday Special
Example: Host a show featuring various Christmas-themed nail art designs

Show 6: Live Demonstrations
Example: Live demonstrations of New Year’s Eve recipes & cocktail/mocktail pairings

Sho 7: Buyer Education
Example: Invite a nutritionist to your show to talk about wellness products & supplements

Get Ready for BFCM and Holiday Season 2024

The holidays are a time for giving, but for brands, it’s also a prime opportunity to give your Sales a boost. With the Live Shopping Calendar 2024 as your guide, you can turn the BFCM and holiday season into a shopping extravaganza for your Buyers.

Request a Demo today and embark on a journey of unparalleled growth and success for your brand with the Channelize.io Video Commerce Platform. Together, let’s create engaging Live Shopping experiences that generate amazing Sales and keep buyers coming back for more. The future of your brand’s success awaits – seize it now!