The Harlem Candle Co. supercharged Sales with Channelize.io ---- 2 min read

The Harlem Candle Co. adopted Channelize.io Live Stream Shopping Platform to engage with customers on their website and build relationships with next-generation buyers. The platform has greatly helped the brand to increase Average Session Time, Conversion Rate, Average Order Value, and other KPIs. In this Success Story let’s decode how The Harlem Candle Co. supercharged Sales with Channelize.io Live Shopping Platform.

The Objective 

The Harlem Candle Co. is a luxury home fragrance brand specializing in scented candles inspired by the richness of Harlem. Founded in 2014 by travel and lifestyle expert Teri Johnson, The Harlem Candle Company is the manifestation of her love affair with fragrance, jazz, and Harlem.

The market for scented candles and home fragrances is gaining a lot of attention and is growing rapidly all over the globe. In order to stand out from the crowd and differentiate itself from other retailers in the growing market, the brand wanted their eCommerce offering to be unique and exciting. This is what made the brand adopt our Platform.

Read More: Live Streaming Commerce, an effective Marketing Strategy for E-commerce.

The Solution 

The Harlem Candle Co. pioneeringly became one of the first home fragrance brands to offer Live Video Shopping to their buyers using Channelize.io.

To achieve Live Video Shopping success, the brand focuses on Storytelling and Interactivity. Every week they introduce new fragrances during their live shows. The co-founder Teri Johnson herself hosts the live shows and talks about different candles and how each candle is specially handcrafted using one-of-a-kind fragrance oils.

The most engaging part of the show is when Teri Johnson tells the story behind each fragrance. Hence Storytelling, Real-time Product Demonstrations, Interaction with buyers, and ease of usage of our platform persuade buyers to shop. 

Read More: How to use Live Stream Shopping to improve Purchase Intentions of Buyers.

The Result

The new-age Brand, The Harlem Candle Co. realized the importance of anchoring a brand’s video marketing strategy on the brand’s own website.

And this primarily took the form of live video shopping which also doubles up as an extension of the brand’s digital forefront. 

Using Our Platform the brand has sculpted a unique Live Shopping formula that works best to offer their buyers something exclusive in every live show, foster engagement, and embrace the authentic nature of Livestream Shopping with a smile. This is how The Harlem Candle Co. supercharged Sales with Channelize.io Live Shopping Platform.

Want to know more about what Channelize.io can do for you? Book a Free DEMO or follow us on LinkedIn and Instagram to keep up to date with the latest news!

Disclaimer: The Brand name The Harlem Candle Co. and the brand logo are properties of harlemcandlecompany.com.