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As eCommerce technology is continually evolving, customer experience is becoming increasingly vital to the conversion of sales. Therefore it is important for retailers to create and sustain customer value by providing improved digital experiences, blending physical and digital capabilities, and simplifying shopping procedures which ultimately...

In this blog, we will decode why Live Streaming Commerce is considered to be an effective sales enabler. We will consider both a Buyer’s as well as a Brand’s perspective before coming to a conclusion. ...

Be it taking viewers behind the scenes and inviting an influencer to collaborate for the same or demonstrating a product while offering a limited time discount and hosting a Q&A session, brands can leverage and combine many such strategies. This will increase viewers’ enjoyment of...