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As eCommerce technology is continually evolving, customer experience is becoming increasingly vital to the conversion of sales. Therefore it is important for retailers to create and sustain customer value by providing improved digital experiences, blending physical and digital capabilities, and simplifying shopping procedures which ultimately...

In this blog, we will decode why Live Streaming Commerce is considered to be an effective sales enabler. We will consider both a Buyer’s as well as a Brand’s perspective before coming to a conclusion. ...