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In this blog, we will decode why Live Streaming Commerce is considered to be an effective sales enabler. We will consider both a Buyer’s as well as a Brand’s perspective before coming to a conclusion. ...

Be it taking viewers behind the scenes and inviting an influencer to collaborate for the same or demonstrating a product while offering a limited time discount and hosting a Q&A session, brands can leverage and combine many such strategies. This will increase viewers’ enjoyment of...