The global live shopping industry was estimated at $940.3 billion in 2024 and is projected to reach $6.1 Trillion by 2035.
Globally, it’s already a $129.6 billion market, and it’s only growing.
In this fast-evolving eCommerce world, Live Shopping is no longer a nice-to-have — it’s a must-have for brands looking to drive engagement, boost conversions, and create memorable customer experiences.
But to truly deliver the magic of live shopping, your stream needs to be reliable, flexible, and high-quality — and that’s where RTMP (Real-Time Messaging Protocol) comes in.
Not just any RTMP… we’re talking about a reimagined, next-gen RTMP that brings global scale and performance to your live shows. Let’s break it down.
RTMP stands for Real-Time Messaging Protocol. It helps you go LIVE with tools like OBS or Streamlabs, streaming your shows flawlessly to your audience.
Here’s the cool part — using RTMP for your live shopping shows opens up some seriously powerful features:
🎥 Go Landscape Mode: Want to show off your products with more screen space? Landscape it is!
🎨 Add Overlays: Product details, offers, branding—show it all off while you stream.
🎬 Stream Pre-Recorded Content: Not everything needs to be shot live. Use beautifully edited pre-recorded clips and still keep it interactive.
👩💼👨💼 Run Multi-Host Shows: Bring in co-hosts, influencers, experts—make it a party!
We’ve just rolled out a major upgrade — RTMP, supercharged! And yes, we’re talking GLOBAL.
Thanks to our brand-new Distributed RTMP Ingestion Network (sounds fancy, right?), we now have RTMP servers spread out across Europe, China, Asia, and North America. What does this mean for you?
You automatically connect to the nearest server = Smoother streams. Happier viewers. And fewer “why is it buffering?!” moments. 💡
✅ Lower Latency: Your audience hears and sees you instantly — say goodbye to awkward lags.
✅ Faster Show Start Times: Viewers jump in and boom, it’s already live. No waiting.
✅ Stability at Its Best: Even during peak hours, your stream stays steady (thank you, load balancing!).
✅ Global Reach, No Compromises: Whether your viewer is in Berlin or Bangalore, the experience is crystal-clear.
✅ Failsafe Streaming: Server hiccup? No worries. The system auto-switches to another without dropping your show.
The new RTMP is more than just speed and stability — it’s about unlocking your creativity. You can now:
🎛️ Use any encoder to personalize your stream with overlays, graphics, and effects. 📼 Stream from anywhere — your app, your dashboard, your studio. 📷 Play with camera angles and aspect ratios — get the shot you want.
💬 Final Thoughts? Let’s Take Your Brand Live Like Never Before!
This upgrade isn’t just about going live. It’s about going next-level. With reimagined RTMP, your live shopping shows will be smoother, more engaging, and more conversion-friendly.
Imagine reaching more people, converting more viewers, and delivering memorable shopping experiences every time you go live.
So, are you ready to elevate your brand’s live shows?
We’re here to help. Let’s make your next stream unforgettable. 👉Book a FREE Demo
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