Pink Farm uses Live Shopping as an Innovative way to Drive Sales ---- 2 min read
In this Success Story let’s decode how Pink Farm uses Live Shopping as an Innovative way to Drive Sales.
The Swiss Brand devoted to sustainable, pesticide-free, and local food production, Pink Farm is shaping the future of food production. Pink Farm is a team of modern farmers that manufacture plant-based essences to refine drinking water. They use newer technologies to conserve resources by manufacturing products that don’t contain fossil fuels and pesticides.
In order to increase sales and traffic to its website, the brand wanted to be more creative. Moreover, the brand wanted to expand on its already innovative concept of selling essences. Hence Channelize.io Live Shopping Platform quickly became the solution for the Brand.
Pink Farm became one of the first essence brands to offer Live Video Shopping to their buyers using Channelize.io. Using our platform, the brand hosts live shopping shows where product pages are available in real-time, and one-click purchases are possible. The brand has been using the Multi-host Selling feature of our Platform to showcase their farm and how they work behind the scenes to produce quality products for their buyers. This has been an effective way for the brand to increase the impact of their Shopping Shows.
Apart from generating Sales, the brand also enhanced brand engagement because the Live and Past Shows get much more traffic than the product description pages which are often shunned by shoppers. Hence our platform enabled the brand to sell live while expanding on its already innovative concept of selling essences.
In just a few weeks, Channelize.io Team helped onboard Pink Farm and the brand was able to go live with their first show quickly using a simple and inexpensive setup.
Typically, the brand goes live with the hosts with on-hand knowledge of their products. In a relatively short time frame, our platform enabled the brand to generate consumer interest and achieve desired Sales. This is how Pink Farm uses Live Shopping as an Innovative way to Drive Sales.
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Disclaimer: The Brand name Pink Farm and the brand logo are properties of pinkfarm.ch.