Mobile Commerce meets Live Shopping: Nikol Beauty’s Winning Formula2 min read

In a space where most beauty brands are still focused on eCommerce websites, Nikol Beauty is changing the game — by bringing Live Shopping & Shoppable Videos directly into their ecommerce mobile app. And they’re already seeing some amazing early wins by leveraging the power of RealTime Retail™!

Led by CEO Nikol Johnson, a beauty industry veteran with over 20 years of experience, the brand has embraced the power of real-time video commerce to connect with their community in more meaningful ways — and it’s paying off.

📲 Mobile-First, Beauty-Focused, and Ready to Engage

What makes Nikol Beauty stand out? Apart from hosting Live Shows only on their website like most brands, they’ve taken it inside their mobile app, making it more accessible and convenient for their loyal audience.

Thanks to Channelize.io’s mobile-responsive and lightning-fast integration, Nikol Beauty is now able to:

• Host Live Shopping Shows that drive conversions and build trust
• Share Shoppable Video content that educates and engages
• Video Listing Page; Display videos anywhere with Layouts: Carousel & Floating
• Leveraging features like: In-show Products Promotion, Product Spotlight, & Add-to-Cart, Multi-host Selling, Shopping Show Analytics & more
• Reuse existing UGC videos from Instagram, TikTok & Facebook with a single click

Hence by using Channelize.io brands like Nikol Beauty can conduct Live Shopping Shows on their ecommerce app as well on their website and generate sales on both the platforms.

📈 First Show, Big Impact — Here’s What Happened

Nikol Beauty’s very first Live Show wasn’t just a pilot — it was a proof of concept that RealTime Retail™ works beautifully for beauty brands that want to educate, engage, and excite.

Performance of one of their best shows:

🛒 22.49% of all viewers added something to their cart during or after the show.

🛍️ 17.7% of add-to-carts converted to purchases—well above industry average.
❤️ Live engagement rate was 47% – this creates repeat viewers and buyers!

Those aren’t just numbers — that’s real-time beauty buying in action.Encouraged by this strong response, the brand is now planning many more shows.

The brand’s commitment to hosting regular live shows keeps their buyers consistently engaged. Buyers know they can always tune in to discover something new, which keeps them loyal to the brand. Nikol Beauty is engaging with its audience consistently — and with a frequency that aligns perfectly with their buyers and brand values.

💡 Why Beauty Brands are Going Live with Channelize.io

From makeup masterclasses to skincare tutorials, beauty and cosmetics brands are using Channelize.io to build interactive experiences that outperform static product listings. With:

✅ Live Selling Shows & Shoppable Videos
✅ One-click import of UGC from Instagram & TikTok
✅ Flexible hosting: from host apps to RTMP cameras
✅ Custom layouts, simulcasting & Pin Message, Product Spotlight and many more features

…we’re making RealTime Retail™ a reality. Read more success stories here.

🚀 Ready to take your beauty brand live and boost conversions just like Nikol Beauty?Let’s Talk → Channelize.io