MGQS builds Community while generating Sales via Live Shopping ---- 2 min read

In this success story let us decode how MGQS builds community while generating Sales via Live Shopping

The Objective

The My Girlfriend’s Quilt Shoppe is a leading sewing, quilting, and handmade shop located in Logan, Sandy, and Orem, Utah. The brand was founded by Mike and Kris Thurgood, and in addition to physical stores, the company also runs a large portion of its business online.

Read More: How to use Live Stream Shopping to improve Purchase Intentions of Buyers.

How important it’s for a business to foster customer loyalty, increase brand awareness, and gather valuable customer insights? It is one of the most effective approaches an eCommerce business should have. You will reap the benefits of a strong community as satisfied customers are more likely to recommend your products to others.

That’s precisely why The My Girlfriend’s Quilt Shoppe is leveraging the Channelize.io Live Shopping Platform. 

The Solution

The brand, renowned for its Longarm quilting services, In-person Embroidery, and all sorts of quilted fabrics and products saw beyond the conversion numbers provided by live shopping. Certainly, conversions are crucial, but it is important to remember that they are the outcome of several factors.

Read More: Live Streaming Commerce, an effective Marketing Strategy for E-commerce.

The brand decided to use Channelize.io Livestream Shopping not just as a sales channel, but also as a way to engage their community. For their purposes, they decided to hold intimate live shopping shows rather than big shows hosted by influencers. This enables the brand to create a deeper connection with their existing client base.

During their live shopping shows, My Girlfriend’s Quilt Shoppe focuses on offering detailed and accurate product information. They help buyers make informed purchase decisions. 

An engaging shopping experience is one of the main challenges eCommerce brands face. And the brand is successfully achieving that via our Platform. Live Shopping is thus helping the brand to transform their selling journey.

Read More: Macro Trends in Ecommerce: Why Live Shopping Matters

The Result

Using Our Platform the brand has sculpted a unique Live Shopping formula that works best to offer engagement, generate huge sales, and helps the brand to build its community. This is how MGQS builds community while generating Sales via Live Shopping.

Contact us today to get started with a FREE PERSONAL DEMO to see how our Platform can take your brand to the next level. You can also look at some of our client success stories to see the success of our Platform! 

Disclaimer: The Brand name My girlfriend’s Quilt Shoppe and the brand logo are properties of mygirlfriendsquiltshoppe.com.