Livestream Shopping: Ultimate Strategy for Black Friday and Cyber Monday 20226 min read
The best part about the holidays is the refreshing Black Friday / Cyber Monday Strategies and Sales. Such surprising deals are always enticing and can blow away customers’ minds, fill them with excitement ultimately boosting Sales for Brands.
Since the busiest shopping days are coming up, online brands should start tailoring their campaigns to meet the needs of their customers.
Starting from Hallowen, Thanksgiving and Black Friday brands can run their festive campaigns for consecutive five days that ends on Monday, popularly known as Cyber Monday. It can be an extremely successful weekend for online merchants, with enormous revenue potential. Post this, Brands can also plan for Christmas and New Year Sales.
In this blog we will decode how live shopping, also known as live streaming ecommerce, can be the best strategy for your brand this festive season.
Introduction to Live Commerce
Live commerce is already making a huge impact in retail. Numerous brands leveraged live commerce as part of their 2021 holiday strategies—and many more will begin using it in 2022 and beyond. In fact, Coresight Research projects that the livestream shopping market could grow to $25 billion in the United States by 2023.
Live streaming e-commerce allows brands to augment conversions by offering a stellar shopping experience. Despite sales being the most important metric for brands, live commerce can offer so much more. Some of the most compelling use cases for live commerce are as follows:
- Brand visibility
- Community growth
- Product launch success
- Feedback and customer-driven innovation
- Two-way real-time interaction with customers
- Personalized and improved shopping experiences
Tips for Successful Live Commerce Campaigns for BFCM 2022
Here are some of the tips for Successful Live Commerce Campaigns for BFCM 2022:
Choose Your Host Wisely
Celebrities and influencers make excellent hosts—especially when it comes to holiday sales. However, your internal product experts, sales executives, brand leaders, and founders make even better hosts. Enthusiastic customers want to feel connected to your brand and “in the know,” which makes this approach a smart choice for BFCM sales.
Channelize.io Livestream Shopping Platform makes it very easy for any chosen host for a Shopping Show to Go Live. Hosts can easily Go Live using our iOS & Android Host Apps for Hosts, and Shopping Shows can also be streamed using external cameras and professional videography setups via Live Streaming Softwares like OBS, vMix, Ecamm, etc.
Market your Shopping Shows
Perhaps the most important tip to drive sales this Black Friday Cyber Monday 2022 is to promote your live shopping shows, well in advance of the Live Show date. Marketing your best products, sales or offers is key to converting your customers.
You’ll be more likely to sell your products if it’s easier for customers to find them.
Focus on promoting your shopping show via Facebook and Instagram feed and stories as well via Email Newsletters, Homepage Banners, push notifications or anywhere else that your brand is present online. Make sure to keep your promotion consistent and eye-catching to ensure your Black Friday sale and Cyber Monday sales are as effective as possible.
Here’s how our Client ND24 uses Email Marketing to Market their Shopping Shows.
Bonus tip: In addition to being streamed on your website and apps, you can use the simulcasting feature of Channelize.io Live Shopping Platform to stream your live shows on YouTube, Twitter, Facebook, Instagram etc. Adding the URL of your show in the stream description on these platforms can help direct traffic from these to your website & apps. This can be an effective way to market your shows.
Run BFCM Offers
As part of your BFCM strategy, you can run Black Friday Cyber Monday offers. Adding this fun, interactive element to your live shopping shows will help you incentivize your target audience to engage with you.
You can share special discounts for BFCM, run a contest where customers can win a prize, offer limited time deals etc. When running contests, make sure the prize is something that genuinely interests potential customers.
You can also encourage customers to share the show link with their friends as a way to gain a bonus entry into the contest. This is a great way to expand the reach of your BFCM campaign and get even more people to be a part of your show.
Make it easy for Shoppers to find your Live Shopping Shows
Don’t bury your livestream on an internal webpage that shoppers can’t find. Instead, make your live shopping show content as front and center as possible, ideally on your store’s homepage where your audience actually visits first or as a floating player that persists across multiple pages.
Having an informative and attention-grabbing webpage or store page can be useful to successfully promote your live stream show. A page should house all of your show details, date and time, product details, special guests be it a brand advocate or any influencer, etc. You can also add an element of curiosity by adding catchy taglines, coupons, discount offers, etc on the main page of your website or store.
Here’s how our client Calpak highlights their shopping shows on their Sales Page.
Go Live Frequently
BFCM is the busiest shopping weekend of the year, hence establishing your brand awareness requires you to connect and engage with your customers on a regular basis. That’s why it’s important to set a regular live show schedule.
It may seem like a tedious activity right now, but it will benefit your brand during the festive season. For example, a carefully executed live shopping show on a random Tuesday in September could be very successful—especially if competitors are waiting until the BFCM weekend to launch their live shopping show.
Why do you need live shopping for BFCM 2022?
Live commerce is a great way to create a sense of urgency and drive sales. Customers are more likely to purchase if they feel like they’re getting a good deal and don’t want to miss out. Customers can also ask questions in real-time and get a feel for the product before they purchase it with live stream shopping.
For brands, it is a great way to connect with customers, build relationships, and boost sales. In addition, live shopping will enable merchants to upsell and cross-sell products and provide customer support in real-time. Brands can therefore take advantage of live stream shopping to make BFCM a success.
Why should you choose Channelize.io for Live Shopping for BFCM 2022?
- Easy integration with our pre-built plugins for Shopify, WooCommerce, Magento, and PrestaShop, and via our Embedded Shopping Shows, API and UI Kits.
- Easy creation, management and moderation of Shopping Shows via Production Dashboard.
- Easy Going Live via our Host Apps, RTMP Support, Pre-recorded Videos, and more.
- HD video and audio quality output with low latency
- In-depth analytics with Engagement and Sales KPIs
- Multicast over Instagram, Facebook, Twitch, and YouTube
- Free personalized DEMO to get started with our Platform
This pretty much covers all the knowledge you need to make your Black Friday and Cyber Monday 2022 a big success. Start preparing for BFCM early to give yourself ample time to get shoppers excited about your offers. With these tips, your eCommerce store can thrill shoppers this BFCM and bring in more sales than you ever imagined.
You can Book a FREE DEMO with us to get Started!