Live Streaming in Vietnam: Harnessing the Power of Video Commerce (Updated)4 min read

Live Streaming in Vietnam is revolutionizing how consumers shop online, merging entertainment with instant purchasing to create highly engaging shopping experiences. It’s no longer just a trend — it’s the new core of digital commerce in the country.

With Vietnam’s digital adoption accelerating, brands are leveraging live video shopping to attract, convert, and retain customers like never before. 

Rise of Live Streaming in Vietnam

Vietnamese consumers are highly active on social media, and live commerce has quickly emerged as a preferred way to shop online. According to recent reports:

💡 27% of Vietnamese shoppers used social platforms for purchases in Q4 2021
💡 With over 70 million internet users, Vietnam ranks among the top countries for digital engagement
💡 Live shopping has become a key part of eCommerce and D2C strategies across sectors

Live streaming combines real-time interaction, social proof, and product demonstrations — making it a powerful tool for increasing both reach and revenue.

Why Brands Are Embracing Live Streaming in Vietnam

Several key factors are contributing to the rise of live commerce:

#1 Increased Order Values & Repeat Purchases
Real-time product demos help buyers make quick, confident decisions, often leading to higher average cart values and greater loyalty.

#2 Authentic Interaction & Approachability
Viewers can engage directly with hosts — whether they’re influencers or brand reps — to ask questions, get recommendations, and see real product use cases.

#3 Higher Customer Retention and Loyalty
Live video fosters trust and emotional connection, which drives repeat purchases and builds a stronger community around the brand.

#4 Wider Reach, No Physical Limits
Unlike offline events, live streams can scale to thousands of viewers, delivering a consistent and impactful message to large audiences.

#5 Reduced Cart Abandonment
Because questions are answered live and hesitation is addressed in real time, cart abandonment rates drop significantly during live shopping events.

#6 Brand Storytelling & Identity
Live commerce offers brands a chance to showcase their personality, share customer testimonials, and humanize their business — all in a single stream.

Role of Shoppable Videos in Vietnam’s Digital Commerce

In addition to live streaming, Shoppable Videos have emerged as a silent powerhouse. These short-form videos allow consumers to explore and buy products seamlessly without leaving the video experience.

Key Benefits of Shoppable Videos:

🔗Integrate directly with Instagram Reels, TikTok, and website widgets

🔗 Feature multiple related products and increase cross-sell opportunities

🔗 Display in eye-catching formats like floating buttons and video carousels

🔗 Provide detailed analytics to optimize performance over time

✅ Learn more benefits here!

These videos make product discovery effortless, turning passive viewers into active shoppers with a single tap.

Success Stories from Brands in Vietnam

Several Vietnamese brands are achieving tremendous success with live shopping. From beauty and fashion to electronics and home décor, local businesses are generating measurable ROI.

Highlights include:

• 💰 Individual live sessions driving up to $5 million in sales
  
• 🔁 Buyer retention rates above 70% during live streams
  
• 🧺 Cart abandonment reduced to just 10%, far lower than the industry average

Retailers are partnering with content creators, Key Opinion Leaders (KOLs), and influencers to make live shopping events even more impactful and engaging.

Conclusion: Live Streaming in Vietnam is the Future of E-commerce

Live Streaming in Vietnam represents a transformative shift for brands looking to stand out in a competitive online marketplace. With real-time interactions, scalable reach, and stronger buyer trust, live video shopping is proving to be a long-term strategy for success.

By adopting platforms like Channelize.io, businesses can seamlessly integrate live shopping into their sales funnel — maximizing both engagement and revenue.

Frequently Asked Questions (FAQs)

What is Live Streaming in Vietnam and how is it used in eCommerce?
Live Streaming in Vietnam refers to real-time video broadcasting used by brands to showcase and sell products directly to consumers. It allows viewers to interact with hosts, ask questions, and make purchases instantly during the stream.

Why is Live Streaming becoming popular among Vietnamese shoppers?
Vietnamese consumers are highly social and mobile-driven. Live streaming combines entertainment, trust, and convenience, which matches local consumer behavior and drives higher engagement and conversion rates.

What are Shoppable Videos and how do they support Live Streaming?
Shoppable Videos are interactive videos where viewers can click on products shown in the video and purchase them directly. These videos complement live streaming by enabling 24/7 shopping even when brands are not live.

Which industries in Vietnam are using live streaming most effectively?
Fashion, beauty, electronics, home décor, and health supplements are among the top-performing sectors using live commerce. Many brands partner with influencers and KOLs to maximize their reach.

Can small businesses also benefit from Live Streaming in Vietnam?
Absolutely. Small and medium-sized businesses are leveraging low-cost live streaming tools to build communities, engage with local customers, and drive direct sales without needing large marketing budgets.

How can a brand get started with live shopping in Vietnam?
Brands can start by choosing a video commerce platform like Channelize.io, planning content calendars, identifying hosts or influencers, and integrating shoppable links into their live streams and websites.

Here’s how you can plan your shopping shows in advance!