Live Streaming in Vietnam: Harnessing the Power of Video Commerce3 min read

The Vietnamese Ecommerce landscape is undergoing a seismic shift, with Live Streaming in Vietnam emerging as a dominant force that is reshaping the way Shoppers discover, learn about, and purchase products.

Live Video Shopping, a relatively new concept in Vietnam, has rapidly gained traction, becoming more than just a trend. It’s a revolution in consumer behavior, offering an interactive and engaging shopping experience that is proving to be incredibly effective in capturing the attention and loyalty of Vietnamese consumers.

The Rise of Live Streaming in Vietnam

Statistics paint a clear picture:

• In Q4 2023, a staggering 27% of Vietnamese consumers utilized social commerce to make online purchases.
• With Vietnam’s high internet and social media penetration rates, social commerce has become a top e-commerce channel.
• Live streaming is an indispensable component of this social commerce boom, offering a dynamic and interactive platform for Ecommerce and D2C Brands to connect with Buyers.

Why is Live Streaming So Popular in Vietnam?

Several factors contribute to the popularity of live streaming in Vietnam:

Bigger Order Sizes & Repeat Purchase Rate: Live streaming offers personalization and enables buyers to make informed and quicker purchase decisions. This delivers a more intuitive customer experience, leading to larger order sizes and improved repeat purchase rates in video commerce in Vietnam

Makes You Approachable: A host can be an influencer, brand advocate, or KOL behind a screen. Direct interaction with buyers, showcasing products, and resolving queries instantly makes a brand more approachable in Vietnam live-stream shopping. Hosting “Ask Me Anything” or FAQ sessions further enhances approachability.

Higher LTV/CAC Ratio: Live shopping fosters a sense of community and connection, building customer loyalty and long-term relationships. Loyal customers are more receptive to upsell and cross-sell offers, contributing to a higher LTV/CAC ratio in video commerce in Vietnam.

Unmatched Outreach & Scale: Live streams have an unlimited audience, allowing brands to reach more audiences and sell in a scalable manner through Vietnam live-stream.

Builds Trust: Real-time interaction and authenticity in live streams forge trust and build relationships between brands and customers in Live video shopping in Vietnam.

Gives a Face to Your Brand: Live streaming allows brands to humanize themselves by showcasing real people, industry experts, or brand ambassadors. It’s a powerful way to communicate brand stories, explain value propositions, and share customer testimonials in video commerce in Vietnam.

Power of Shoppable Videos in Vietnam

Shoppable Videos transform passive viewers into active Buyers, turning Social Media Engagement into direct Sales. Whether it’s Instagram Reels or TikTok-style videos, these visually compelling tools capture attention and drive conversions like never before.

Key Benefits of Shoppable Videos in Vietnam:

Social Media Integration: Turn your most engaging Videos and Reels into Sales Channels.
Enhanced Product Discovery: Feature related items and boost basket size.
Eye-Catching Layouts: Display videos in Carousels or Floating styles.
Advanced Analytics: Track performance and refine your strategy.

Learn more benefits here!

Success Stories: How Brands Are Thriving with Live Streaming in Vietnam

Many brands in Vietnam are successfully leveraging live streaming to achieve impressive results. Local retailers are partnering with influencers and social media personalities to host engaging live shopping experiences. Vietnam live-stream sales records are constantly being broken, with top streamers generating millions (estimates suggest figures as high as $5 million) in revenue within a single session.

This success is driven by high Buyer Engagement – studies show live video shopping experiences in Vietnam can boast buyer retention rates exceeding 70%, compared to traditional e-commerce channels. Additionally, live streams have been credited with significantly reducing cart abandonment rates, with some reports suggesting drops as low as 10% compared to the industry average of around 70%.

Read more case studies here!

Conclusion: Don’t Miss Out on the Live Streaming Boom in Vietnam

Live Streaming in Vietnam presents a golden opportunity for brands to connect with Buyers on a deeper level, drive sales, and build brand loyalty. Video commerce in Vietnam is not just a passing trend – it’s the future of e-commerce in this dynamic market.

By leveraging the power of Channelize.io Live Shopping Platform, brands can easily tap into the potential of live video shopping and experience the transformative power of video commerce in Vietnam.

Ready to give Video Commerce a try? Please Book a Meeting with our Team.