Live Shopping & Shoppable Videos Calendar Q3 2025: Key Dates & Use Cases4 min read

Brands that leveraged our calendar for Q2 have seen great results—increased engagement, boost in conversions, and improved brand loyalty. The Live Shopping & Shoppable Videos Calendar Q3 2025 is packed with opportunities for brands to capitalize on. Live Shopping and Shoppable Videos are becoming essential tools for brands, but success lies in regular engagement. Hosting shows during special events and key holidays in Q3 can significantly elevate your brand’s presence.

Here’s a powerful statistic: 66% of consumers say they prefer to shop from brands that offer live shopping experiences. Live shopping and shoppable videos provide a unique opportunity for brands to connect with their audience in real-time, making it easier for viewers to interact with products, ask questions, and purchase instantly. 

But it’s not just about hosting a single show—it’s about consistency. Brands that host live shopping shows and leverage shoppable videos on special occasions create opportunities for deeper engagement and sustained sales. 

Let’s dive into the key dates in Q3 2025 and explore how your brand can shine with live shopping and shoppable videos during these events.

Exploring July – Key Dates & Holidays

4th (Thursday): Independence Day (US)

• Beauty Brands: Celebrate with a “Patriotic Skincare” live show. Feature red, white, and blue-themed products.
  
• Fashion Brands: Showcase holiday outfits with live demos and styling tips.
  
• Home Décor Brands: Highlight American-themed home décor pieces in a live shopping event, offering exclusive deals for those watching.

Know more: Livestream Shopping for Skincare & Beauty Brands.

14th (Sunday): Bastille Day (France)

• Makeup Brands: Stream a French-inspired makeup tutorial and offer exclusive discounts on top-selling French beauty products.
  
• Apparel Brands: Host a live shopping event focusing on Parisian-style fashion. Offer special deals on chic, timeless pieces.
  
• Food & Beverage: Run a live cooking show showcasing French delicacies.
  

15th (Monday): National Ice Cream Day (US)

• Food Brands: Stream a live event making delicious ice cream treats. Offer bundle discounts on ice cream machines and ingredients.
  
• Fitness Brands: Feature healthy frozen dessert alternatives in a live session.
  
• Kids Brands: Create a shoppable video showcasing fun ice cream-themed toys and accessories.
  

22nd (Monday): World Friendship Day

• Apparel Brands: Showcase matching outfits for friends in a live shopping event. Offer special bundle deals for group purchases.
  
• Beauty Brands: Create live beauty kits for friends and offer exclusive discounts for those shopping together.
  
• Shoes Brands: Stream a live shopping event featuring stylish shoes for friends. Offer special deals for group purchases during the show.

Pro Tip: Keep the momentum going—maximize post-show sales with these strategies!

Exploring August – Key Dates & Holidays

8th (Thursday): International Cat Day

• Pet Brands: Host a live shopping event showcasing cat toys and accessories.
  
• Apparel Brands: Feature fun, cat-inspired fashion in a live shopping event. Offer Buy1 get1 on selected items.
  
• Home Décor Brands: Show off cat-friendly home décor and furniture.
  

12th (Monday): National Relaxation Day (US)

• Beauty & Skincare Brands: Host a live skincare session, offering a free facial mask with every relaxation product purchase.
  
• Home Décor Brands: Showcase cozy home items for relaxation via shoppable videos.
  
• Fitness Brands: Stream a relaxing yoga session, with a free wellness kit for fitness gear purchases.

19th (Monday): World Humanitarian Day

• Beauty Brands: Highlight socially responsible product lines. Donate a portion of the sales to humanitarian causes.
  
• Fashion Brands: Showcase eco-friendly products and pledge to donate a portion of proceeds to charity.
  
• Electronics Brands: Create a shoppable video showcasing tech products like tablets, smart speakers, and wearable health monitors for education and healthcare, with clickable links for instant purchase.

Pro Tip: Plan ahead—boost engagement with a solid live shopping calendar!

31st (Saturday): International Overdose Awareness Day

• Health & Wellness Brands: Host a live session on mental health, featuring products like aromatherapy diffusers and relaxation teas, with special bundle offers.
  
• Fitness Brands: Stream a live fitness session focused on mental health, offering exclusive deals on yoga mats and fitness trackers.
  
• Beauty Brands: Host a live beauty event on self-care, offering discounts on calming face masks and sleep aids for viewers.

Exploring September – Key Dates & Holidays

1st (Sunday): Labor Day (US)

• Consumer Electronics: Stream live demos of tech gadgets with a free accessory bundle with every purchase.
  
• Sports Brands: Host a live sale on sports gear with a Buy 2, Get 1 free offer.
  
• Craft Beer & Brewing: Run a live craft beer tasting with complimentary tasting glasses for every purchase.

Don’t miss out on Europe’s live shopping surge—see how you can leverage these shifts for success in 2025!

10th (Tuesday): World Suicide Prevention Day

• Health & Wellness Brands: Stream a live session focused on mental wellness, with a Buy 1, Get 1 50% off on calming products.

• Fitness Brands: Promote fitness routines for mental health, offering a free 1-month wellness membership with every gear purchase.
  
• Beauty Brands: Organize a live skincare session focused on relaxation, with a complimentary spa gift for live viewers.

22nd (Sunday): Autumn Equinox (Northern Hemisphere)

• Apparel Brands: Showcase fall outfits with a live shopping event and exclusive 30% off for early viewers.
  
• Beauty & Skincare Brands: Stream a live skincare routine for autumn, offering a free autumn skincare kit with every purchase.
  
• Home Décor Brands: Highlight cozy autumn home décor in a live shopping tour, offering a free throw blanket with home décor sets.

Learn how live shopping can transform your marketing approach and drive sales!

29th (Sunday): World Heart Day

• Health & Wellness Brands: Stream a live event focusing on heart health and wellness products.
  
• Beauty Brands: Showcase beauty products that promote overall wellness.
  
• Fitness Brands: Focus on fitness routines that support cardiovascular health.
  

Conclusion: Live Shopping & Shoppable Videos Calendar Q3 2025

Live shopping and shoppable videos are essential tools for building lasting engagement and driving sales. By aligning your shows with key dates like those in Q3, you can tap into the excitement surrounding holidays and special occasions, ensuring that your brand remains visible and relevant to your audience.

Consistency is key in Real Time Retail™. So, start planning your live shows today, and reap the benefits of higher engagement and better sales tomorrow.

Discover how Channelize.io can elevate your Brand’s Engagement and Sales in Q3 2025 and beyond.