Live Shopping & Shoppable Videos Calendar Q2 2025: Key Dates & Use Cases2 min read

As Q2 2025 approaches, it’s crucial for brands across industries to harness key dates like Earth Day and Father’s Day using Live Shopping and Shoppable Videos. 

With live video content boosting conversion rates by up to 30% and viewer interactions increasing by 40% during live sessions, these events offer significant opportunities for real-time engagement and tailored content. 

Leveraging these occasions allows brands to maximize their presence, offer exclusive promotions, and significantly enhance their market growth and audience engagement in 2025.

Why Opt for Live Shopping & Shoppable Videos?

Live Shopping & Shoppable Videos create a compelling sense of urgency, encouraging consumers to act on limited-time offers. This format excels in offering exclusive deals and promotions, enhances viewer engagement through giveaways, and triggers the fear of missing out (FOMO), persuading viewers to purchase immediately.

Take a look at the Live Shopping and Shoppable Videos Calendar Q2 2025 for brands across industries, including Skincare, Fashion, Consumer Electronics, Kids, Health, Fitness, Food and Beverages, and more!

Exploring April – Key Dates & Holidays

18th (Friday): Good Friday

20th (Sunday): Easter Sunday 

21st (Monday): Easter Monday 

22nd (Tuesday): Earth Day

Use-cases for April

• Fashion: Host shoppable videos of Easter-inspired fashion collections with exclusive discounts
• Food & Beverage: Conduct a live cooking show featuring Easter recipes
• Beauty & Skincare: Feature a live demonstration of eco-friendly beauty products with special Earth Day promotions
• Consumer Electronics: Present shoppable videos  of sustainable gadgets with discounts & eco-tips
• Health Supplements: Stream a live showcase of organic and sustainable health supplements
• Jewelry Brands: Feature a live show highlighting pieces made from recycled materials

Bonus: Apart from the use cases mentioned in the Article, brands can also experiment with other content types. Here are some ideas.

Exploring May – Key Dates & Holidays

10th (Saturday): Mother’s Day (US, widely celebrated)

Use-cases for May

• Beauty & Skincare: Host a live beauty tutorial focused on skincare for mothers with exclusive offers
• Kids: Conduct a live Mother’s Day gift-making workshop with available craft kits
• Fitness Brands: Organize a live Mother’s Day yoga session, offering wellness packages
• Book Retailers: Organize a live book club session discussing popular titles loved by moms

Exploring June – Key Dates & Holidays

15th (Sunday): Father’s Day (US, UK, Europe)

Use-cases for June

• Consumer Electronics: Stream live demos of the latest tech gadgets perfect for Father’s Day gifts
• Sports: Host a live sale of sports gear and apparel targeted at dads with special promotions
• Craft Beer & Brewing: Organize a live craft beer tasting and brewing demo

Live Shopping & Shoppable Videos Calendar Q2 2025

Q2 2025 is an optimal time for brands to enhance their marketing strategies with Live Shopping and Shoppable Videos. Aligning with key dates and using interactive platforms maximizes visibility and growth. Each event is a chance to deepen connections and enrich the shopping experience, ensuring your brand not only participates but leads in creating impactful moments.

Book a Free Demo today and discover how Channelize.io can elevate your Brand’s Engagement and Sales in Q2 2024 and beyond.