Live Shopping & Shoppable Videos Calendar Q1 2025: Key Dates & Use Cases3 min read

Live Shopping and Shoppable Videos not only bring products to life but also significantly amplify Sales when timed with cultural and holiday events. Strategic planning of these events, especially around key dates, has proven to elevate buyer engagement by up to 40% and boost sales by approximately 30%. This calendar for the first quarter of 2025 provides a strategic framework for brands to harness the potential of live shopping and shoppable videos, transforming how they interact with consumers across various industries during pivotal moments of the year.

Why Opt for Live Shopping & Shoppable Videos?

• Sense of Urgency: Live Shopping excels at creating a compelling sense of urgency. This drives consumer action by emphasizing limited-time offers.
• Exclusive Promotions: Brands can roll out exclusive deals, discounts, and promotions during their live shopping shows, specifically tailored for festive seasons.
• Engagement with Giveaways: Incorporating giveaways and exciting offers in these shows not only retains viewer interest but also significantly enhances engagement.
• Triggering FOMO: The format is perfect for activating the fear of missing out (FOMO) among viewers, making them more likely to purchase on the spot to take advantage of exclusive, time-sensitive opportunities.

Why is Consistent Engagement key? Keeping your brand active with regular Live Shopping Shows throughout Q1 ensures you remain connected with your Shoppers and boost Sales, Buyer Engagement, and Retention.

Take a look at the 2025 Live Shopping Calendar for brands across industries, including Skincare, Fashion, Consumer Electronics, Kids, Health, Fitness, Food and Beverages, and more!

Exploring February – Key Dates & Holidays

• 14th (Friday): Valentine’s Day
• 17th (Monday): Presidents’ Day
• 24th-26th: Carnival/Mardi Gras

Use-cases for February

• Beauty: Host a makeup tutorial focusing on date night looks
• Skincare: Demonstrate a romantic evening skincare routine featuring hydrating & glow-enhancing products
• Fashion: Showcase date night outfits with a stylist offering mix-and-match tips 
• Food & Beverage: Run a live cooking show making Valentine’s Day desserts with linked ingredients available
• Consumer Electronics: Flash sale on American-made electronics with live demos & Q&A
• Home & Garden: Showcase American heritage home decor with live DIY decoration tips
• Kids: Carnival mask-making workshop with kits available for purchase
• Food & Beverage: Live cooking sessions featuring traditional Mardi Gras recipes

Bonus: Apart from the use cases mentioned in the Article, brands can also experiment with other content types. Here are some ideas.

Exploring March – Key Dates & Holidays

• 8th (Saturday): International Women’s Day
• 17th (Monday): St. Patrick’s Day 
• 19th (Wednesday): St. Joseph’s Day 
• 20th (Thursday): First Day of Spring

Use-cases for March

• Fashion: Host a live show featuring empowering women’s collections with exclusive discounts
• Skincare: Stream a live demonstration of skincare products designed for women, paired with special offers
• Health & Fitness: Special session on women’s health & wellness products with expert talks
• Food & Beverage: Cooking live traditional Irish meals, with ingredients & recipes available for sale
• Fashion: Live showcase of green outfits & St. Patrick’s Day accessories
• Consumer Electronics: Highlighting green tech gadgets with special discounts
• Home & Garden: Gardening show introducing spring gardening kits & live planting demonstrations
• Fashion: Spring fashion launch with pre-order options
  

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Conclusion: 2025 Live Shopping Calendar

Leveraging live shopping and shoppable videos around these key dates provides a strategic advantage, offering unique opportunities for real-time consumer interaction and immediate sales. By creating engaging, themed content that aligns with cultural and seasonal events, brands can effectively enhance their market presence, increase customer retention, and drive sales during these peak times.

Embrace the future of ecommerce with our Live Shopping solutions. Book a Free Demo today and discover how Channelize.io can elevate your Brand’s Engagement and Sales in Q1 2024 and beyond.