Live Shopping Platform Channelize.io Acquires LiveScale and Launches $1.3M “Fund Us LIVE” Campaign5 min read

The live shopping universe just got a massive upgrade. 🌍✨Channelize.io has done it. 🎉

The RealTime Retail™ pioneer has officially brought LiveScale into the Channelize.io family – and to celebrate this milestone, Channelize.io is doing something the ecommerce world rarely sees:

💡 The company is raising its next $1.3M LIVE, in public, using its own live shopping platform.

This is not just another funding round. It is a live, shoppable, community-powered mission.

Welcome to the $1.3M “Fund Us LIVE” Campaign – part product proof, part public startup journey, part holiday live shopping party.

Live Shopping Levels Up For Ecommerce And D2C Brands 

Live shopping is rapidly moving from experiment to essential revenue channel for ecommerce and D2C brands that want to sell with emotion, context, and real-time interaction.

On one side stands Channelize.io, an end-to-end video commerce platform that enables brands to add live shopping and shoppable videos to their websites, apps, and storefronts.

On the other side stands LiveScale, a dedicated live shopping solution that has powered high-impact livestream commerce for well-known consumer and beauty brands.

Bringing the two together under the Channelize.io umbrella sends a clear message:

Video commerce is not a trend – it is the infrastructure for how ecommerce will work in real time. ⚡

For ecommerce and D2C brands, this means:

• A stronger live shopping platform for launches, drops, and campaigns
  
• A more mature video commerce stack that combines enterprise livestream DNA with flexible shoppable video experiences
  
• A category leader that is not just talking about RealTime Retail, but actively building and proving it in public
  

From Two Platforms To One RealTime Retail Powerhouse 

For years, Channelize.io and LiveScale have both been associated with:

• High-impact live shopping experiences
  
• Brand-friendly live stream formats
  
• A serious, long-term commitment to video-first commerce
  

Now:

• LiveScale’s live shopping solution and its track record with top consumer brands
  
• Channelize.io’s all-in-one live shopping and shoppable video platform come together to form one unified RealTime Retail™ engine.

This combination unlocks for brands and retailers:

• Enterprise-ready live shopping capabilities with consumer-grade usability
•  Deep integrations with major ecommerce ecosystems
• The ability to run live shows, simulcasts, and always-on shoppable video experiences from a single platform
  

In simple words:
Brands that want to sell with live video and shoppable content now have a more powerful home in Channelize.io.

The Family-First Founders Behind The Move 

Behind this bold step are two family-first entrepreneurs:

• Xan Spencer – Co-Founder & CEO of Channelize.io, a long-time believer in live selling and video commerce
  
• David McMenomey – Co-Founder, operator, and builder, focused on turning the RealTime Retail vision into scalable reality

Rather than treating this acquisition as a closed-door corporate move, the founders are turning the next phase of Channelize.io’s growth into a live, participatory story that:

• Customers can watch in real time
  
• The community can actively join
  
• Their own families and kids can be proud of
  

Their philosophy is simple and bold:

“If you truly believe in your product, you should be willing to fund your company by using it live in front of everyone.”

That belief is now becoming reality through Fund Us LIVE. 🎥🔥

Inside The $1.3M “Fund Us LIVE” Campaign 

Starting December 8 at 5 pm PT / 8 pm ET, Channelize.io is going live every single day for more than 23 days with a clear mission:

Raise $1.3M in growth capital by doing exactly what Channelize.io’s customers do on the very platform the company has built.

Each show is a mix of:

• Interactive live shopping
• Festive holiday celebration
• Real-time startup journey, with a live progress thermometer on screen
  

A New Way To Raise Funds: Public, Shoppable, Community-First 

Most tech companies raise capital behind closed doors.

Confidential decks. Quiet meetings. Private rooms.

Channelize.io is choosing a different path. 🚪✨

The company is asking:

What if a software company could be funded by inviting the world into its story,
one live show at a time?

The Fund Us LIVE campaign is:

• Part live shopping event
  Real products, real offers, real-time interaction and chat.
  
• Part Christmas and holiday show
  Family-friendly energy, festive vibes, and community at the center.
  
• Part public company-building journey
  Viewers can return each night to see how far the mission has progressed – like watching a rocket launch countdown in slow motion.
  

Supporters can:

• Watch the daily live shows on FundUsLive.com
  
• Tune in via TikTok, Instagram, YouTube, and Facebook
  
• Choose a Funding Support Level that matches their excitement and budget
  
• Share the show with friends, family, and followers who love bold founders and bold ideas
  

It is crowdfunding the Channelize.io way:
interactive, shoppable, transparent, and fun. 

Why This Move Matters For Ecommerce Brands, Creators And Retailers 

For ecommerce brands, D2C labels, and retail leaders, this announcement is more than interesting news – it is a category-defining moment.

1. Proof That Live Shopping Is More Than A Pitch

Channelize.io is not simply promoting live shopping and shoppable videos as a service.

The company is:

• Announcing a major acquisition
  
• Launching a public fundraising mission
  
• Using live shopping itself as the primary engine for that fundraising
  

It is the ultimate product proof:

💬 “Can live shopping really drive serious revenue and community buy-in?”
👉 Channelize.io’s answer: “Watch Fund Us LIVE and see.”

2. A Stronger, Integrated Video Commerce Platform

With LiveScale now part of Channelize.io, brands gain:

• Proven livestream shopping capabilities tested by global brands
• Channelize.io’s live shopping and shoppable video tools for websites, apps, and ecommerce platforms
• A unified RealTime Retail platform that can power:
  Product launches and drops
  Community and influencer-led shows
  Evergreen shoppable content and replay-driven sales
  

3. A Playbook For Community-Powered Commerce

Founders, CMOs, and growth leaders can treat this campaign as a live case study in:

• Designing limited-edition collections and collectibles
  
• Using urgency, storytelling, and interactivity to drive purchases
  
• Turning viewers into supporters – and supporters into a returning community
  

It is the kind of initiative future live shopping and video commerce playbooks will cite. 

How To Watch And Support Fund Us LIVE 

Joining the mission is easy:

• Watch the daily shows at FundUsLive.com
  
• Catch simulcasts on TikTok, Instagram, YouTube, and Facebook
  
• Follow the real-time goal thermometer as Channelize.io climbs toward $1.3M
  
• Support by:
  
  • Buying special holiday products
    
  • Choosing a Funding Support Level
    
  • Sharing the shows with your network
    

Even without making a purchase, viewers get a front-row seat to one of the boldest live shopping experiments in SaaS.

Quick FAQ: Channelize.io, LiveScale And Fund Us LIVE ❓

Q1. What is Channelize.io?
Channelize.io is a video commerce platform that enables ecommerce and D2C brands to add live shopping and shoppable videos to their websites and apps, powering RealTime Retail experiences that drive sales and engagement.

Q2. What is LiveScale?
LiveScale is a live shopping solution designed to help brands create engaging livestream shopping experiences with in-video checkout, used by major consumer and beauty brands.

Q3. What does the acquisition mean for customers?
The acquisition brings LiveScale’s enterprise livestream capabilities and client experience into Channelize.io, giving customers a stronger, integrated live shopping and shoppable video platform built for RealTime Retail at scale.

Q4. What is the $1.3M “Fund Us LIVE” campaign?
Fund Us LIVE is a multi-week live shopping campaign where Channelize.io aims to raise $1.3M in growth capital by selling limited-edition products, collectibles, and Funding Support Levels live on its own platform.

Q5. Where can people watch or participate?
Viewers can watch the shows at FundUsLive.com and on TikTok, Instagram, YouTube, and Facebook, support by shopping or choosing a Funding Support Level, and follow the real-time progress toward the $1.3M goal.