How Fashion Brand OXGN stands out in the Live Shopping Space (Updated) ---- 3 min read

As Retail undergoes its biggest transformation in modern times, Live Shopping is regarded as an important facilitator. Analysts predict the Market Size to reach a staggering $1.2 trillion by the end of the year, with Live Shopping Sales potentially accounting for a whopping 20% of all Ecommerce. Due to the immense benefits of Live Video Shopping, Ecommerce Brands around the world are taking advantage of it and maximizing Sales. Let’s discover how OXGN stands out in the Livestream Shopping Space with Channelize.io.

The Objective

Based out of the Philippines, OXGN is Inspired by street fashion and youth culture. The Brand aims to make streetwear accessible to everyone without breaking the bank. The brand stays on top of trends and creates clothing that embraces authentic individual expression. This makes it a favorite among streetwear enthusiasts. 

While selling its products online, OXGN realized how important it was to understand buyers’ needs and tell product stories that resonate with buyers.

As a result of this, OXGN approached Channelize.io to nurture Buyer Relationships while keeping Storytelling as the core of their Sales Strategy.

The Solution

In just a few weeks, Channelize.io Team helped onboard OXGN and the brand was able to go live with their first show quickly using a simple and inexpensive setup.

Typically, the brand goes live with multiple Hosts with on-hand knowledge of their Products. 

By effectively leveraging the features of our Platform, the brand always hosts inspiring TV-programme format live video shopping shows, wherein the brand effectively showcases its clothing line. During a show, hosts also focus on different themes and the hottest trends in the Fashion Industry.

Read More: Channelize.io launches Shoppable Videos for Shopify

By leveraging the power of storytelling via our Platform, the brand OXGN has been able to portray Authenticity and Interactivity, and sell their Products.

The Result

OXGN immediately received an overwhelmingly positive response from their community. In addition to being able to depend on the brand for their daily hair care and wellness routines, Buyers also appreciated the unique relationship they were able to create with the brand via Live Shopping.

All this led to a boost in Sales, Buyer Engagement and Retention, and Brand Loyalty. This is how OXGN stands out in the Livestream Shopping Space with Channelize.io.

Ready to give Channelize.io Live Shopping Platform a try? Take advantage of our all-time Free Plan and get started with Live Shopping.

Disclaimer: The Brand name OXGN and the brand logo are properties of oxgnfashion.com.