Ecommerce Challenges Solved: Boost Conversions & Scale Your Business3 min read

In the ever-evolving landscape of eCommerce, brands face numerous challenges while trying to drive conversions and scale their operations. The competition is fierce, consumer expectations are high, and the digital marketplace is constantly shifting.

As businesses strive to convert casual browsers into loyal customers, they must navigate through a maze of tools, technologies, and strategies. This guide will help you understand how to effectively drive sales and scale your eCommerce business by leveraging innovative tools and selecting the right tech stack.

Challenges of Driving Conversions in eCommerce

 The Challenges of Driving Conversions in eCommerce

1. E-commerce brands often encounter several obstacles on their journey to increase conversions. These challenges include cart abandonment, fierce competition, maintaining customer engagement, and providing a seamless user experience across multiple devices.

2. Moreover, with the rise of digital marketing and social media, standing out in a crowded marketplace demands innovative approaches and a deep understanding of consumer behavior.

3. Imagine a small online boutique selling handmade jewelry. Despite having unique products, they struggle with converting their website visitors into buyers. They notice a high rate of cart abandonment and find it difficult to keep customers engaged. This is where innovative tools and a robust tech stack can make a significant difference.

Tools to Drive Sales and Scale your Business

Live Shopping

Live Shopping is revolutionizing the way Buyers shop online. It combines the convenience of eCommerce with the interactive and immersive experience of in-person shopping. By hosting live streaming events, brands can showcase their products in real-time, answer questions, and provide a more engaging shopping experience.

Consider a Fashion Brand that launches a new clothing line. By hosting a live shopping event, they can demonstrate how the clothes fit, share styling tips, and respond to viewer questions instantly. This not only enhances customer engagement but also builds trust and urgency, leading to higher conversion rates.

Shoppable Videos

Shoppable videos are another powerful tool for driving sales. These videos allow viewers to click on products displayed within the video and purchase them directly. This seamless integration of content and commerce reduces the steps a customer needs to take from discovery to purchase.

Shoppable Videos can help brands bridge the gap between the engaging world of Social Media and the practicality of eCommerce. Brands can now leverage user-generated content (UGC) from Social Media, transforming them into Shoppable Videos on any page of their website.

For example, a Fashion Brand featuring a Collection of Summer Dresses can create a Playlist showcasing different styling options, demonstrating how each dress can be accessorized for various occasions.

Most Popular Tech Stack for Launching an Ecommerce Business

Choosing the right tech stack is crucial for the success of your eCommerce business. Here are some of the most popular platforms, each with unique features and benefits.

  1. Shopify

Shopify is renowned for its user-friendly interface and comprehensive features. It offers a range of customizable templates, integrated payment gateways, and robust analytics. Shopify also supports various plugins and third-party apps to enhance functionality.

Get Started HERE.

 2. WooCommerce

WooCommerce is a powerful eCommerce plugin for WordPress, offering flexibility and a wide range of customization options. It’s ideal for businesses already using WordPress for their website.

Learn More Here.

  3. Magento

Magento is a robust platform known for its scalability and extensive features. It’s suitable for larger businesses that require a high degree of customization and have the technical resources to manage it.

Know more HERE.

  4. PrestaShop

PrestaShop is an open-source eCommerce platform that offers flexibility and a range of features. It’s a good option for businesses that need a customizable solution without the high costs.

Learn More Here.

  5. Shoplazza

Shoplazza is a newer player in the eCommerce space, known for its ease of use and innovative features. It provides a comprehensive solution with various tools for marketing, sales, and inventory management.

Get Started Here.

How to get Started?

Channelize.io is an end-to-end Live Video Commerce enabler that empowers Ecommerce brands globally to add Live Shopping Experiences & Shoppable Videos within their websites and mobile apps. 

Our platform can be easily integrated within existing websites and apps with pre-built integrations for Shopify, WooCommerce, Magento, PrestaShop, Wix, and more, and via our API, SDKs, and UI Kits.

Our platform has shown great results for our customer brands by increasing sales by 36%, boosting engagement by 5X, and reducing cart abandonment by 50%.

Conclusion

Driving conversions and scaling your Ecommerce business requires a strategic approach, leveraging the right tools and technologies. By incorporating Live Shopping and Shoppable Videos, you can enhance Buyer Engagement and streamline the buying process. Additionally, selecting a tech stack that aligns with your business needs and goals is crucial for long-term success. 

Whether you’re a small startup or a large enterprise, these strategies and platforms can help you navigate the complexities of the eCommerce world and achieve sustainable growth.

We hope you can make the right choice for your brand now and book a Free DEMO or get in touch with us at info@channelize.io with us at the earliest!