Channelize.io announces Shoppable Videos for E-commerce and D2C Brands4 min read

? Channelize.io is back with yet another launch, and this time it’s huge! Welcome to the era of Shoppable Videos, brought to you by Channelize.io, the leading Live Shopping enabler for E-commerce Brands! ?️

We’re thrilled to unveil an exciting new chapter in our journey towards revolutionizing the world of E-commerce. After witnessing immense success with our Live Shopping Platform, we’re taking the next giant leap by introducing Shoppable Videos to our arsenal of Video Commerce Solutions.

At Channelize.io, our mission has always been to redefine how E-commerce and D2C Brands engage with buyers and Promote and Sell Products Live. And now, with Shoppable Videos, we’re taking that experience to an entirely new level.

With Shoppable Videos Brands have the opportunity to:

• Reuse Instagram reels, TikTok videos, and YouTube videos on their Website
• Engage and convert shoppers with a watch and buy experience
• Shareable Video Links for easy sharing on Social Media to attract customers
• Each Shoppable Video can solve a different purpose for your brand, like:
• Product Demonstration & Showcase
• Product Unboxing
• Educating buyers and spreading awareness
• Entertaining content that keeps your target buyer audience engaged
• Telling your brand story

Additionally, with our Shoppable Videos, we’re putting the power of discovery into the hands of shoppers. It’s not just about buying; it’s about experiencing, learning, and making informed choices in a dynamic and engaging way.

Let’s first discover What Shoppable Videos are.

Shoppable Videos are a form of short interactive video content that allows buyer audiences to watch the video and purchase products featured in the video. 

How to create a Shoppable Video?

Using your Channelize.io Dashboard, you can effortlessly create Shoppable Videos for your buyer audiences. To create a new Shoppable Video, follow the steps below:

Step 1: Click Create > Shoppable Video. 

Step 2: Fill in the basic details such as the Title and Playlist name.

Note: If you don’t already have a playlist, you can create one from the Dashboard. A Shoppable Video can be included in one or more playlists.

Step 3: Upload a Thumbnail Image for your Shoppable Video.

Step 4: Further, you are required to upload a video. You can either click to select it from your desktop or drag and drop it into the upload area. We will soon provide options to import your social media videos.

PRO-TIP: You can repurpose your Instagram reels, TikTok videos, and YouTube videos so that your content helps you generate sales on your ecommerce store.

Note: Maximum video duration is 90 seconds, and it is recommended to use videos in portrait mode (9:16 aspect ratio) with a resolution of 720×1280.

Step 5: Select products you want to promote in your Video.

Step 6: And lastly, click Publish. 

Note: In case of Shopify, Shoppable Video will be created and published on the Streams Page (/pages/streams). Admins can then manage this video from the Shoppable Videos Page. For other Platforms, Brands have to embed the code snippet onto the Website to list Shoppable Videos on the Website.

Benefits and Features:

We’ve thought of every detail to provide you with a comprehensive Video Commerce experience that meets the evolving demands of modern Brands.

Easy Integration: Effortlessly integrate into your existing E-commerce Websites or Apps for a seamless experience.

Protects your Site Speed: Channelize.io’s light script with lazy loading adds Shoppable Videos on your site without impacting page speed.

Multi-Page Embedding: Embed Shoppable Videos across multiple pages, driving conversions throughout your website.

Mobile Optimized, Adaptive Design: Our widgets adapt to any screen resolution to provide optimized video viewing and shopping experience on any device.

Completely Customizable: Customize to match all your branding elements, including adding your Logo on the player.

Share with Ease: Shareable Video Links for easy sharing on Social Media to spread the word about your products, reaching more potential customers.

Showcase Multiple Products: Highlight single or multiple products in a single video, maximizing interaction with your products.

In-Video Cart Management: Increase conversions with Shopping Cart embedded within the Shoppable Video, and quick flow to checkout from your videos.

Powerful Analytics: Gain valuable insights into buyer behavior and video performance, and make data-driven decisions to boost Sales and Engagement.

Are you ready to take advantage of Shoppable Videos?

Channelize.io is proud to introduce Shoppable Videos, marking a significant milestone in our commitment to enhancing the world of e-commerce and D2C brands. Our Shoppable Videos empower brands to showcase their products in an entirely new light. 

It’s not just about displaying what’s for Sale; it’s about telling a story, demonstrating value, and creating an immersive shopping experience for buyers. 

As we embark on this exciting journey with Shoppable Videos, we invite you to explore the endless possibilities it brings to your brand’s online presence. Whether you’re a seasoned e-commerce expert or just beginning your digital retail journey, Shoppable Videos by Channelize.io are here to transform the way you connect with your buyers and sell your products.

Book a FREE DEMO to get Started.