Live Shopping 101

Generation Z has been called the most critical consumer group until now, and has a different view of shopping and consuming than previous generations. They are the latest to enter the workforce and have strong purchasing power. With a bigger demand for higher-quality items and...

With real impact on key metrics like Conversion Rates, Average Order Value, Return Rates, Cart Abandonment Rates, and Customer Lifetime Value it's time to give live commerce some serious consideration. Let's quickly explore the blog for confirmation of the same....

How do buyers make Purchase Decisions? Why do they buy one product over another? Many studies have shown that buyers' buying decisions are significantly influenced by cognitive biases. As a result, customers' buying decisions are partially influenced by emotions. In e-commerce in particular, studies show that...

Ecommerce is being transformed by Live Commerce, and it will only continue to grow. Our team at Channelize.io is consistently approached by Brands and Retailers throughout the Livestream Shopping space in seek of advisory around Live Video Shopping. So, to better serve our community, we’ve compiled most...

As calendars flip to 2022, opportunities have opened up for Ecommerce Brands and Retailers to hone their Sales and Customer Experience while increasing their efficiencies through Live Stream Shopping.  Source: Apptunix The above fact clearly shows that brands can facilitate ample sales by activating Livestream Shopping in...