Bringing Social Stories to your Store: Channelize.io Unveils Stories Playlist Layout4 min read

Hold onto your hats, because we’re about to drop something HUGE! 💥

We’re excited to announce a significant leap forward for Video Commerce on Channelize.io! Building on the successful launch of our intuitive Playlists Management and Floating Video Playlist Layout, we’re now thrilled to unveil the Stories Playlist Layout. 

This isn’t just another feature; it’s a true game-changer designed to revolutionize how you engage with your buyers.

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Why Stories? Because that’s where your Customers are!

We all know the captivating power of Instagram Stories and TikTok. That immersive, full-screen, vertical video experience? We’re bringing that exact dynamic to your eCommerce website.

Why? Because the data is clear: vertical videos boast significantly higher visibility, and with over 80% of global internet traffic now originating from mobile devices, the Stories layout represents the natural progression of Realtime Retail and Live Selling.

Unlike traditional carousel or floating layouts, our new Stories Playlist Layout leverages the 9:16 aspect ratio, perfectly filling smartphone screens. This creates an engaging, full-screen experience that keeps viewers immersed in your content, mirroring the familiar social media interactions they already love.

Here’s what makes this new layout so effective:

• Touch-Friendly Navigation: Shoppers can easily swipe up or tap to navigate between videos, providing an intuitive Browse experience that feels natural on mobile devices.
• Seamless Product Integration: Each Story can feature multiple products with embedded shopping links. This means viewers can add items to their cart directly from the video interface, creating a frictionless shopping journey.
• Auto-Play Functionality: Videos automatically play as users scroll, maintaining engagement and reducing any hesitation between product discovery and purchase.
• Story Ring Identifier: Each Story is visually tagged with a distinct ring color, making it easier to recognize content type at a glance—live shows (red), upcoming (yellow), past shows (green), and shoppable videos (blue).

Streamlined Management for your Stories Playlists

We’ve designed the management of your new Stories Playlists to be straightforward and efficient. Our enhanced Channelize.io Dashboard now includes the Stories Layout options alongside your existing Carousel and Floating Video formats. You can create an unlimited number of Stories playlists through the intuitive Playlists section in the side navigation, maintaining the same ease of use that has made Channelize.io a trusted partner for over 1000+ eCommerce brands globally.

(Psst! Want to see how others are crushing it? Meet the success stories!)

The creation process is simple:

1. Select Stories Layout: Choose the “Stories” format from the layout options within your Dashboard.
2. Upload Vertical Content: Easily add your vertical videos or import them directly from platforms like Instagram Reels.
3. Add Products: Seamlessly link products from your inventory to your videos.
4. Customize Placement: Deploy your Stories playlists strategically on your homepage, product pages, or any other relevant location on your website.
5. Track Performance: Monitor engagement metrics and conversion rates through comprehensive analytics to refine your strategy.

(Curious about the big picture? Dive into Live Shopping in Europe: 2025 Surge, Consumer Shifts & Platform Power Plays)!

Strategic Plays for your eCommerce with Stories Playlists

This isn’t just a pretty new feature; it’s a powerful tool for your Realtime Retail strategy. Think about all the ways you can use Stories Playlists to boost your sales and engagement:

• Seasonal Product Showcases: Launching your fall collection? Create a stunning Stories playlist that highlights every must-have item.
• Client Reviews & Testimonials: Showcase authentic feedback from your satisfied customers. Compile video reviews and testimonials into a Stories playlist to build immense trust and credibility.
• Product Discovery Journeys: Guide your customers through a curated journey, showcasing different aspects or uses of a product in a dynamic way.
• User-Generated Content Galleries: Show off your happy customers! Compile their amazing UGC into a Stories playlist to build trust and social proof.
• Behind-the-Scenes Brand Stories: Let your customers get to know the heart of your brand. Share your process, your values, and your team in an authentic, engaging format.
• Limited-Time Offers and Flash Sales: Create urgency and excitement with a Stories playlist dedicated to those irresistible deals!

We genuinely believe the Stories Playlist Layout is going to be a game-changer for how you connect with your customers and drive conversions. Get ready to transform your Video Commerce strategy and make some serious waves!

Happy Selling! 🛍️