Boosting Buyer Engagement and Sales with Live Shopping – The Libas Success Story4 min read

About Libas

Libas, a renowned name in the Fashion Industry for over 35 years, crafts beautiful women’s apparel. With a focus on quality and style, Libas has cultivated a loyal customer base and a thriving social media presence. This case study explores how Libas leveraged Live Shopping via Channelize.io to strengthen Buyer Engagement and drive Sales.

Challenge: Connecting with Buyers and Boosting Sales

Libas sought a solution to bridge the gap between the brand and its Buyers. They aimed to:

• Enhance Buyer Engagement and Retention
• Effectively communicate their brand story
• Generate Sales

Solution: Live Shopping with Channelize.io

Libas opted for Live Shopping on the Channelize.io Video Commerce Platform. The platform offered the ideal real-time solution to connect with their audience, showcase products, and foster a dynamic selling experience.

The first live shopping show on Channelize.io yielded impressive results:

• Show Time: 30 minutes
• Viewers: 1,458
• Engagement Rate: 7%

These numbers showcase the effectiveness of Live Shopping in capturing viewer interest and driving Engagement.

Keys to Success with Live Shopping

Capitalizing on the Festive Season: Libas strategically utilized the platform during the festive season, a prime time for apparel purchases. They planned a series of live shopping shows featuring well-known fashion influencers – a tactic that proved highly successful.

Pre-Promotion Strategy: To maximize the impact of their Live Shopping Shows, the brand implemented a robust pre-promotion strategy. One day before the live event, both the brand and the influencer promoted the session through Instagram stories. Furthermore, they created event pages on their Website with call-to-action buttons for the show.

This proactive approach successfully gathered significant attention, setting the stage for a well-attended event.

Influencer-Hosted Shows: Partnered with well-known fashion influencers who hosted live shopping shows. These influencers were not just popular but also possessed deep expertise in the fashion domain.

They provided valuable insights and product knowledge to buyers, which played a crucial role in driving informed purchases. By highlighting key selling points and demonstrating how the products could meet shoppers’ needs, the hosts increased buyer satisfaction and loyalty.

Engaging Giveaways and Festive Discounts: During the live shows, Libas focused on engaging shoppers through giveaways and Festive Discounts. This interactive approach created excitement among viewers and motivated them to participate actively, leading to increased Engagement and, consequently, higher Sales.

They effectively leveraged the Pinned Message Feature of the platform to highlight limited-time offers, deals, discounts, coupon codes, important links, product information, etc during the show.

Consistency in Show Frequency: maintained consistency in the frequency of live shopping shows. By hosting regular events, they were able to keep Shoppers engaged over a longer period. This consistency not only enticed repeat customers but also allowed the brand to make necessary preparations for upcoming shows, ensuring they adhered to their schedule and delivered high-quality experiences each time.

Read More: Why Brands Should Consistently Host Live Shopping Shows.

Leveraging the Simulcasting Feature: One of the pivotal strategies employed was leveraging the Simulcasting Feature of Channelize.io. This feature allowed the brand to broadcast their Live Shopping Shows simultaneously on their Website and Instagram.

By doing so, they significantly amplified their reach, tapping into both their website visitors and social media followers. This dual broadcasting approach doubled the viewership potential and was instrumental in converting social media followers into active shoppers.

Optimizing Conversion Rates: The Simulcasting feature also played a crucial role in optimizing conversion rates. By reaching a wider audience and harnessing the trust and familiarity associated with their social media presence, Libas successfully turned passive followers into engaged shoppers. This integration of digital marketing strategies demonstrated the power of modern Ecommerce in enhancing both reach and conversions.

A special shoutout to Spur for seamlessly sending product links directly in the comments, complementing our Simulcasting feature, and growing the conversions for the Brand.

Conclusion 

Libas’ strategic use of the Channelize.io Video Commerce Platform, especially during the festive season, showcases the effectiveness of live shopping as a tool for boosting engagement and sales. By combining influencer expertise, pre-promotion, interactive elements like giveaways, consistent scheduling, and simulcasting, Libas not only expanded their reach but also optimized their conversion rates, demonstrating a successful case of modern Ecommerce marketing.

This case study highlights the potential of live shopping as a dynamic and engaging way for brands to connect with their Buyers, tell their story, and drive Sales in the competitive fashion industry.

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