Beauty & Wellness Live Shopping Hosts to Watch Out For In 20258 min read

Welcome to the forefront of the retail revolution! As Video Commerce continues to expand, with live shopping projected to surpass $35 billion in sales in the U.S. by 2025, we are excited to unveil, “Beauty & Wellness Live Shopping Hosts to Watch Out for in 2025.” 

This showcase highlights the innovators who are not just participating in but actively shaping this dynamic industry. They transform digital shopping into immersive, real-time experiences that captivate viewers across the globe.

Get ready to meet the trailblazers who will inspire, delight, and revolutionize the way we think about beauty and wellness shopping in 2025 and beyond.

Dawn Gallagher

Region: New York, United States
Industry: Beauty and Lifestyle
Instagram: Dawn Gallagher
LinkedIn: Dawn Gallagher

About: Dawn Gallagher has carved a niche as a Beauty Content Creator and Lifestyle Expert, captivating audiences for over 25 years. Her appearances on major networks like QVC, NBC, ABC, and FOX have showcased her ability to elevate brand visibility organically. As a best-selling author of “Naturally Beautiful” and “Nature’s Beauty Secrets,” Dawn has built a loyal following that relies on her for the latest in beauty and wellness trends.

Her content spans from engaging social media posts to detailed product reviews, making her a trusted figure in the beauty industry. Dawn’s dynamic presence extends to hosting roles, where she excels in bringing products to life through compelling narratives and professional excellence.

Erin Newburg

Region: Minneapolis, Minnesota, United States
Industry: Beauty, Health and Wellness
Instagram: Erin Newburg
LinkedIn: Erin Newburg

About: Erin Newburg stands out as a master storyteller in the beauty and wellness industry, where her charisma and engaging style breathe life into every product she presents. With extensive experience in television and digital platforms, Erin blends her marketing expertise with genuine enthusiasm to connect deeply with her audience.

Known for her infectious energy and dedication, she has collaborated with a diverse range of personalities from award-winning actors to industry pioneers, consistently driving successful outcomes. Erin’s approachable and relatable content not only entertains but also educates, making her a beloved host in the live shopping sphere.

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Kellie Olver

Region: Boynton Beach, Florida, United States
Industry: Beauty and Wellness
Instagram: Kellie Olver
LinkedIn: Kellie Olver

About: As an internationally recognized TV host, Kellie Olver is a true luminary in the live shopping domain, especially within the beauty and wellness industries. With a remarkable career spanning over 23 years and 22,000 hours on live television, Kellie has not only facilitated over $1 billion in product sales but has also deeply influenced the evolution of shopping channels. Her experience includes collaborations with some of the most iconic figures in motivation, skincare, and health.

Her role at Bloom Enterprises highlights her dedication to transformative wellness products and education, establishing her as a pillar of empowerment and innovation in the beauty community. With 25 years of unmatched enthusiasm and expertise, Kellie Olver continues to shape the future of live shopping, making her an invaluable asset to the industry and an inspiration to viewers and peers alike.

Lesley Ann Machado

Region: Palm Harbor, Florida, United States
Industry: Beauty, Wellness and Culinary
Instagram: Lesley Ann Machado
LinkedIn: Lesley Ann Machado

About: Lesley Ann Machado is an accomplished on-air television host with over 20 years of experience captivating audiences on American and Latino networks. Known for her warm and natural presentation style, Lesley has mastered the art of connecting with viewers across 4000+ hours of live television.

Her proficiency with ear prompters and teleprompters, combined with a robust social media presence, enhances her effectiveness as a sales leader and brand spokesperson. Specializing in wellness and beauty among other luxury brands, Lesley excels in launching products and building brand credibility, making her a trusted figure in the live shopping domain.

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Marcy McKenna

Region: Newport Beach, California, United States
Industry: Home Shopping and Product Innovation
Instagram: Marcy McKenna
LinkedIn: Marcy McKenna

About: Marcy McKenna is the epitome of innovation and creativity in the live shopping industry. As the founder of The Live Shopping Academy and the Women Inventors Club, Marcy is dedicated to empowering aspiring entrepreneurs. Her extensive experience includes commercializing over 30 products through home shopping, e-commerce, and retail channels. Currently, Marcy hosts on Amazon Live and Pinterest TV, sharing stylish and practical solutions that enhance daily life. Her passion for helping others bring their product ideas to market makes her a leading figure in product development and live shopping.

Nicolette Brycki

Region: Philadelphia, Pennsylvania, United States
Industry: Beauty and Lifestyle
Instagram: Nicolette Brycki
LinkedIn: Nicolette Brycki

About: Nicolette Brycki, also known as “The Hot Mama Lifestyle,” is a vibrant media personality and QVC on-air brand host based in Philadelphia. Transitioning from a French teacher to a lifestyle expert, Nicolette excels in engaging national audiences with her dynamic storytelling and authentic salesmanship. Founder of Chic Cosmetique Makeup Artistry, she provides bespoke beauty services while promoting top brands on QVC, demonstrating her passion for beauty and style. Nicolette’s approachable personality and lifestyle expertise make her a sought-after figure in the live shopping and beauty industry.

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Nikki Stanzione

Region: New York City Metropolitan Area
Industry: Beauty, Fashion, Health, Fitness, Jewelry and Electronics
Instagram: Nikki Stanzione
LinkedIn: Nikki Stanzione

About: Nikki Stanzione’s career in home shopping began in 2004 when she emerged as a Top 5 Finalist in a nationwide host search for QVC. Her journey has seen her evolve from a guest brand ambassador for technology products to a full-time host at notable networks such as JTV, Shop LC, and ShopHQ. After a fruitful decade in the industry, Nikki returned to the northeast to be closer to her family and rejoined QVC as a guest host. She currently represents Weatherproof Outerwear and Bueno Footwear, and her extensive experience spans multiple product categories including beauty, fashion, jewelry, electronics, and health supplements.

Nikki’s versatility and engaging presentation style have made her a beloved figure in the live shopping community, adept at connecting with audiences and driving sales across diverse markets.

Wendi Russo

Region: Eden Prairie, Minnesota, United States
Industry: Beauty and Fashion
Instagram: Wendi Russo
LinkedIn: Wendi Russo

About: Wendi Russo is a seasoned live sales expert and national TV host with a remarkable career spanning over 16 years at Shop HQ. Specializing in jewelry, beauty, and fashion, Wendi has generated sales exceeding $400 million, showcasing her unparalleled ability to connect with and educate her audience. Her role extends beyond hosting to mentoring new talents and product developers in effective sales techniques. Wendi’s extensive experience and deep connection with her audience have made her a pivotal figure in the live shopping industry, continually driving success across multiple product categories.

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Tiffany Bucciarelli

Region: West Chester, Pennsylvania, United States
Industry: Beauty, Fashion/Accessories, Wellness, and Home
Instagram: Tiffany Bucciarelli
LinkedIn: Tiffany Bucciarelli

About: Tiffany Bucciarelli is a seasoned CEO and CFO, renowned for her expertise as a Brand Strategist and LIVE Stream Shopping Host on platforms like QVC, QVCUK, HSN, and TikTok Shop. With a robust career spanning decades, Tiffany has excelled in business development, merchandising, production, and live on-air presentations.

Her leadership and extensive network have consistently driven brand growth across the beauty, fashion, wellness, and home categories. As an on-air beauty guest host for Lola Cosmetics, Tiffany demonstrates her deep industry knowledge and charisma, making her a trusted figure in home shopping retail and a product champion celebrated for her dynamic and effective sales strategies.

Conclusion: Top Beauty & Wellness Live Shopping Hosts 2025

These Live Shopping Hosts we’ve explored are just a glimpse into the vibrant future of Video Commerce. Their talent and dedication are paving the way for a more engaging and interactive shopping experience. As technology and consumer preferences evolve, we can expect even more innovative hosts and formats to emerge. 

Interested in being featured among the Top Beauty & Wellness Live Shopping Hosts 2025 we’ve showcased, or know someone who deserves a spot? While we’re selective, we’re eager to hear your recommendations about which Live Shopping Hosts should be brought to the forefront through this Article. Let us know by sharing your suggestions or introducing yourself through our form:

Nominate Here: Who should we feature next!

As experts in the Live Shopping Space, we offer a powerful Live Shopping Platform and a wealth of resources to help Ecommerce Brands and hosts of all levels thrive. Let Channelize.io be your guide to a successful Live Shopping journey!

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Disclaimer: 

The content of this blog, including the images and references to Live Shopping hosts, is intended for informational and appreciation purposes only. We aim to celebrate and highlight the contributions of individuals who have significantly impacted the Live Shopping Community in 2025.

All images and references to individuals in this blog have been used with the utmost respect and admiration for their work in the field. For the images used, explicit permission was sought and obtained from the respective individuals wherever possible. In cases where direct permission could not be obtained, images have been used in good faith under the belief that their use in this non-commercial, educational, and informative context constitutes fair use.

We do not claim ownership of any third-party content, including images, trademarks, or other proprietary information mentioned in this blog. All trademarks and copyrighted material belong to their respective owner